Net Perceptions Helps Kraft Web Site Offer Customers Recipes Tailored to Their Tastes
MINNEAPOLIS, Nov. 12 /PRNewswire/ -- Net Perceptions Inc. (NASDAQ:NETP)
today announced a partnership with Kraft Foods Inc., the nation's largest
consumer packaged foods company, to tackle an age-old problem faced by
virtually every family cook: What can be prepared that the entire family will
eat, let alone like? Net Perceptions' personalization technology will power
Kraft's Recipe Recommender, a new personalization feature of its online Web
service (www.kraftfoods.com).
With the implementation of Net Perceptions for E-Commerce technology,
Kraft Web site visitors will be able to resolve their mealtime dilemmas.
Based on customers' previous recipe ratings, the Recipe Recommender will make
realtime personalized recipe recommendations to match customers' personal
preferences. In addition, Net Perceptions for E-Commerce will enhance Kraft's
ability to establish meaningful one-to-one relationships with its customers
and help to identify customer needs and preferences on an ongoing basis.
"Net Perceptions technology allows us to offer this unique, realtime
personalization service to our consumers," said Paula Sneed, executive vice
president and president, E-Commerce, Kraft Foods. "With Net Perceptions, we
are able to develop a deeper understanding of our consumers' needs as we
assist in their daily mealtime preparation process. At Kraft, we're
constantly striving to help consumers make food a simpler, more enjoyable part
of their lives, and Net Perceptions is helping us to do that."
When a Kraft customer first uses the Recipe Recommender, he or she will
rate 10 randomly selected recipes on a scale of 1 to 5. The Net Perceptions
for E-Commerce engine learns about the consumer's likes and dislikes and makes
future recommendations based on that customer's ratings. And, since the
Recipe Recommender can access the Kraft database with its thousands of meal
selections, it can offer several recipe options that the consumer has a high
probability of enjoying -- minimizing much of the risk consumers tend to
associate with trying new dishes.
According to Steve Larsen, senior vice president of Net Perceptions,
that's only one of several benefits consumers will discover when using Kraft's
Recipe Recommender. "Net Perceptions has the ability to predict what people
will enjoy based on their individual taste," Larsen said. "What has more to
do with taste than food? This is a perfect application for our technology --
with the ultimate goal of better serving the individual interests of each
Kraft customer."
Net Perceptions for E-Commerce helps companies speak directly to each
customer's unique wants, needs and tastes. It automatically predicts
relationships between individual customers and products based on the
customer's past and current behavior to make realtime recommendations that are
relevant to each customer's specific needs.
About Kraft
Launched in 1996, the Kraft Foods Web site delivers more than 5 million
page views each month. Sixty percent of repeat visitors visit the site at
least once a week and 80 percent report they will return to the site. As the
largest packaged goods company on the Internet, www.kraftfoods.com provides
many features to consumers, including the new Recipe Recommender, Recipes by
Email, Recipe of the Day and Personalized Meal Planning.
Kraft Foods is the multinational food business of Philip Morris Companies
Inc.
About Net Perceptions
Net Perceptions is the pre-eminent developer and supplier of realtime
personalization solutions that enable Internet retailers to market on a true
one-to-one basis. The company is the originator of the Realtime
Recommendation Platform, which integrates collaborative filtering and
automatically applies the optimum technology to the recommendation or
personalization task. Net Perceptions' founders include the original team of
University of Minnesota researchers who pioneered the concepts and
applications of collaborative filtering. More than 100 Internet innovators
have selected Net Perceptions' solution, including ART.com, Audio Book Clubs,
Bertelsmann Online, Billboard Talent Net, CDNOW, E!Online, eToys, Planet
Direct, SkyMall, Ticketmaster Online and Tower Records. Net Perceptions is a
publicly traded company (NASDAQ:NETP) based in Minneapolis, with additional
offices in New York, San Francisco and London. Net Perceptions can be
contacted at (800) 466-0711 or www.netperceptions.com.
Net Perceptions is a registered trademark of Net Perceptions Inc. All
other trademarks are the property of their respective owners.
This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could
cause actual results to differ materially from those indicated by such
forward-looking statements are the company's limited operating history, delays
in product development, development of the Internet market, changes in product
pricing policies, competitive pressures and the risk factors detailed from
time to time in the company's periodic reports and registration statements
filed with the Securities and Exchange Commission.
SOURCE Net Perceptions Inc.
-0- 11/12/1999
/CONTACT: media only: Jacqueline Hanson of Net Perceptions, 612-918-1749,
jhanson@netperceptions.com; or Kris Charles of Kraft Foods, 847-646-6251,
kcharles@kraft.com; or Kyong Yang of Waggener Edstrom, 425-637-9097,
kyongy@wagged.com, for Net Perceptions/
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 139066/
/Web site: kraftfoods.com
/Web site: netperceptions.com |
