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To: BGR who wrote (75120)11/12/1999 10:18:00 AM
From: Oblomov  Read Replies (1) | Respond to of 86076
 
BGR,

The person that I spoke with is in database marketing, and he determined sales forecasts for individual marketing campaigns, as well as aggregate unit sales by product line. Maybe I'm displaying my ignorance here, but even in a JIT production environment, wouldn't there need to be forecasts of sales volumes at some level to plan production capacity, call center staffing, and overhead (IT support staff, business analysts, copy machines, paper clips, etc.)?