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Technology Stocks : Compaq -- Ignore unavailable to you. Want to Upgrade?


To: hlpinout who wrote (71754)11/12/1999 4:12:00 PM
From: Night Writer  Read Replies (1) | Respond to of 97611
 
COMPAQ: Internet low on retailers' shopping list

NOV 12, 1999, M2 Communications - Industry analysts are insisting that
retailers, regardless of size and business, cannot afford to ignore the
Internet if they want to remain competitive in the digital age. In the
US, retailers are falling over themselves to get online and 'do an
Amazon,' but, according to independent research launched today by
Compaq, this message is falling on deaf ears with UK retailers. The
study conducted by Taylor Nelson Sofres found that only three per cent
of small and medium-sized retailers see making the move to doing
business online as the highest priority issue for their business.

According to this fresh evidence, retailers are simply not taking
advantage of their existing technology. Despite over one third of small
and medium-sized retailers having invested in a web site and more than
two thirds having Internet connectivity, UK retailers are still not
prepared to make the move to do business online. Marisa Kacary,
marketing manager, Compaq's Small and Medium Business Group said:
"Surprisingly, although 60 per cent of businesses surveyed across the
small business sector as a whole1 see the Internet as key to business
survival, the retail sector in particular appear to be showing a lack
of commitment to e-commerce and the Internet. The 140,000 small and
medium sized retailers in the UK are acknowledging that a digital
revolution is taking place, but are failing to take full advantage of
it."

She continued: "Compaq is keen to help retailers realise the
potential benefits that the adoption of an e-strategy may bring to
their businesses. Compaq's NonStop e-business solutions can help small
businesses such as retailers have an e-business presence that is not
only fast and simple to implement, but is also a low risk growth
strategy."

The research indicates that small and medium-sized retailers in the
UK are more concerned with short-term problems than longer-term IT
strategies. The most prevalent issue being addressed by UK retailers
today is the Year 2000, with nearly one quarter citing this as the key
issue their business is currently addressing.



Case study - Harwoods of Sussex

Greg Jones, company accountant of the hugely successful, luxury car
garage Harwoods of Sussex says "both IT and the Internet are vital to
our company". Greg is part of a flourishing garage business that
employs 230 people and is based across five sites around the south east
of England.

"We are working in an increasing global market, and are often asked
to send car parts to Europe and further, as the cars that we sell are
top of the range and not always easy to get parts for. We decided to
build a website to provide customers with all the information they
required about our business, the products we sell and any job
opportunities that are available. We felt the Internet is a valuable
business tool in an expanding market place. Currently the site does not
allow you to buy any of the cars but we will be looking into making
e-commerce part of our IT strategy in the future."

Greg continues: "Our current IT infrastructure is a network that
links all the sites, especially the accounts department. We have
installed Compaq Deskpro PCs on the network as well as some dumb
terminals. We have also installed Kalamazoo, a piece of integrated
software that links the parts, services and the sales sides of the
business. Harwoods is an organisation that wants to keep up with the
times, and we will make sure that IT systems work for us in such a way
that we can provide our customers with outstanding service. We chose
Compaq for this very reason, so that they could make sure we have the
most up to date technology on the market".

Visit the Harwoods site at www.harwoods.uk.com



Company Background

Compaq is the second largest computer company in the world and the
largest global supplier of personal computers. Compaq develops and
markets hardware, software, solutions, and services, including
industry-leading enterprise computing solutions, fault-tolerant
business-critical solutions, networking and communication products,
commercial desktop and portable products and consumer PCs. The company
is an industry leader in environmentally friendly programmes and
business practices.

Compaq was established in the UK in 1984 and is headquartered in
Richmond, Surrey. Its products and services are sold and supported
through a network of marketing partners across the UK.

Customer advice, reseller locations and information about Compaq and
its products can be found at compaq.co.uk or by calling the
Compaq Call Centre on 0845 270 4000. This is the Compaq UK telephone
number for publication (all calls are charged at local rates).

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