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To: Jeff Jordan who wrote (24865)	11/12/1999 4:33:00 PM
From: Souze	Read Replies (2) \| Respond to of 43080

IBM, Net Perceptions, net.Genesis and DoubleClick TechSolutions to Make Major Announcement at Personalization Summit Courtesy of MD Bryant at the Netp thread: Message 11908780 Edit. Maybe not such a big deal. Here's Reuters on it. Reuters, Friday, November 12, 1999 at 16:30 NEW YORK, Nov 12 (Reuters) - IBM (NYSE:IBM), a major software developer and the No. 2 online advertiser, along with DoubleClick, which operates an online ad network, and several partners said on Friday they planned a "major joint announcement" on Monday. Net Perceptions Inc. (NASDAQ:NETP) and net.Genesis Corp., makers of online direct marketing software, and other partners were also included in a statement detailing the planned announcement on Monday in San Francisco at a Web marketing conference. The companies said they would make the announcement via a conference call during the Personalization Summit, a conference sponsored by Net Perceptions to address the role of personalization marketing. DoubleClick, which was trading 17 points higher in late afternoon trading ahead of the news advisory, added another $10 in active trading to close at 167-1/16, up 27-7/16 on the Nasdaq stock market on Friday. Net Perceptions added 5-5/8 to close at 33-7/8 on the Nasdaq. IBM ended the day at 95-7/8, up 3/4 of a point on the New York Stock Exchange. An IBM spokesman said the advisory was inadvertently released. "This is not an announcement of some merger deal. It's just going to be an announcement to develop a Web solution for personalized marketing," IBM spokesman Glenn Hintze said. Participating in the call will be Karl Salnoske, vice president of electronic commerce for IBM Global Services, the computer consulting arm of the world's largest computer maker. He will be joined by executives of net.Genesis, Net Perceptions and DoubleClick's Tech Solutions. 859-1671, monica.summers@reuters.com)) Copyright 1999, Reuters News Service