Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Bluetooth: from RF semiconductors to softw. applications -- Ignore unavailable to you. Want to Upgrade?

To: Mats Ericsson who wrote (55)	11/14/1999 1:14:00 PM
From: Mats Ericsson	Read Replies (1) \| Respond to of 322

GartnerGroup Says USA focusing on the PC and TV set-top boxes as consumers outside the US have been adopting mobile telephones. Mobile and Wireless Technology to Change E-commerce (November 2) Speaking at GartnerGroup's European Symposium/ITxpo '99 conference in Cannes, analysts today mapped out their vision of how the growth of mobile phone adoption is set to rewrite the rules for E-commerce. Analysts said that while the United States is focusing on the PC and TV set-top boxes as the principal channels for business to consumer E-commerce, consumers outside the US have been adopting mobile telephones. This trend is particularly clear in Europe, where mobile phone adoption outweighs Internet adoption at a ratio of 4:1, and GartnerGroup predicted this is where Europe will not only catch up, but also leapfrog the US in embracing E-commerce. Mobile phone adoption is growing across Europe and mobile phone penetration in Europe will exceed an average of 60 percent of the population by 2004. The large number of mobile phone users combined with the emergence of wireless technologies such as Bluetooth, WAP (Wireless Application Protocol) and common mobile device operating systems represent opportunities in mobile E- commerce both via Web enabled and direct consumer to business models during the next 36 months. GartnerGroup predicted that by 2004, at least 40 percent of business to consumer E-commerce transactions outside North America will be initiated from portable, cellular-enabled devices. Analysts explained that WAP technology represents the mobile passport to the Internet, performing as a micro browser and customizing web content for small display on the mobile phone. The company's forecasts show that over 95 percent of mobile phones shipped in 2004 will be WAP-enabled. While WAP utilizes the Internet, GartnerGroup pointed to Bluetooth as another groundbreaker in the mobile E-commerce story. Bluetooth is a wireless technology designed to provide mobile devices with a short-range connectivity solution. GartnerGroup predicts that more than 75 percent of handsets shipped in 2004 will be Bluetooth-enabled and said it will be one of the biggest drivers in the adoption of E-commerce in Europe. The research group urged companies to evaluate Bluetooth not just as a cable replacement tool, but also as a real generator of E- commerce opportunities. GartnerGroup suggested that the success of the mobile phone in Europe can be explained by the three U's: Ubiquity, Utility and Usability. Neither the PC nor the TV passes these criteria. In fact, GartnerGroup predicted that the volume of annual shipments of portable Internet-enabled devices would exceed that of PCs in 2003. from WAVE