To: Roy Glen who wrote (57 ) 11/15/1999 6:17:00 AM From: Mats Ericsson Respond to of 322
Bluetooth headset shown Comdex. (What Co's etc? - everyone inside silicon industry, you don't seen THE HYPE YET; apps like Bluetooth e-commerce, will come etc) Sweden's Ericsson Unveils 1st Headset With Bluetooth Radio Chip Stockholm, Nov. 15 (Bloomberg) -- Ericsson AB, the world's third-largest maker of cellular phones, unveiled a headset that connects to a mobile phone by a radio link, its first consumer product with Bluetooth radio chip technology. The Swedish company, one of Bluetooth's initiators, expects to start selling the headset mid next year. The radio chip allows a cellular phone to be answered even though the phone is still in a pocket or a briefcase. The Bluetooth chip, now backed by more than 1,100 companies, runs over basic radio waves, allowing voice and data to travel without wires between headsets, phones, digital cameras, palmtop computers and other devices. Ericsson sees more than 100 million mobile phones using the chip in 2002. ''If you look around you, everything you see will be connected,'' said Jan Ahrenbring, head of marketing at Ericsson's mobile phone unit, in a statement. The headset was presented at Mobile Focus and COMDEX/Fall '99 in Las Vegas. Bluetooth's strength lies where infrared, which is currently used for wireless communication between devices, has had trouble. The chip allows connection between two products to pass through other objects -- something infrared can't do. The radio chip has a typical range of 10 meters. The initiators of Bluetooth also include Nokia Oyj, the world's biggest mobile phone maker; Intel Corp., the leading maker of computer chips; International Business Machines Corp., the top computer maker; and Toshiba Corp., the largest maker of notebook computers. The technology was introduced in May 1998.