To: Rande Is who wrote (14989 ) 11/15/1999 11:59:00 AM From: Paullie Respond to of 57584
NETP news! Any thoughts! (Got to go back to work soon) SAN FRANCISCO, Nov. 15 /PRNewswire/ -- At the first Personalization Summit in San Francisco today, Net Perceptions Inc. (Nasdaq: NETP) made a series of strategic announcements with a number of the world's leading e-commerce companies. Net Perceptions will work with the companies to deliver a host of enhanced customer relationship and marketing solutions based on its collaborative filtering technology. Together, these announcements underscore Net Perceptions' position as the leading supplier of realtime personalization solutions and reinforce the core importance of personalization technology for the next generation of Internet commerce. Under the agreements announced today, Net Perceptions will work with IBM Corp., net.Genesis and DoubleClick Technologies Inc. to offer an adaptive Internet marketing solution to help customers make more informed decisions about online marketing campaigns, sales strategies and Web content. Additionally, BroadVision Inc. and Net Perceptions will collaborate to deliver integrated e-commerce personalization solutions for their shared customers; Carlson Companies Inc. is the first customer deployment. Also today, Lycos and Net Perceptions launched the first online shopping cart to make cross-merchant product recommendations to online shoppers, thereby making it easier for the community of more than 30 million Lycos customers to find items they will value. Net Perceptions, together with leading vendors in e-business and e-customer applications, today announced the Customer Profile Exchange (CPEX), a standard for allowing e-businesses to have a unified view of their customers within multiple enterprise applications. Speaking to a sold-out crowd at the Personalization Summit, Net Perceptions President and CEO Steven Snyder -- who last Friday was awarded the prestigious World Technology Award for Commerce, a global recognition for technology innovators -- had this to say, "In the age of the Internet, markets are conversations with and among individuals. Mass marketing is dead. New marketing is serving the needs of each customer as an individual. Personalization is about discovering individual preferences and then precisely delivering information that will be of value." "Personalization will define the future of e-commerce. Customers will come to expect it. Within two years, personalization will play a vital role in 80 percent of corporate marketing efforts whether they are online or offline," said Snyder. --------------------------------------------------------------------------------