Here's more on NETP
Net Perceptions and BroadVision Announce Strategic Partnership
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Carlson Companies First Customer of Integrated Technology That Delivers
Greater Functionality
SAN FRANCISCO, Nov. 15 /PRNewswire/ -- Net Perceptions Inc.
(NASDAQ:NETP), today announced that the company would collaborate with
BroadVision Inc. (NASDAQ:BVSN) to deliver an integrated e-commerce
personalization solution. Carlson Companies Inc., parent company of Radisson
Hotels, Carlson Wagonlit Travel and other hospitality, travel and marketing
services, is the first customer to benefit from the new partnership.
The partnership between Net Perceptions, the leading supplier of realtime
personalization solutions, and BroadVision enables the delivery of a robust
and integrated e-commerce solution to Carlson, and marks an expanded strategic
initiative for both Net Perceptions and BroadVision. The announcement was
reinforced by remarks made by the three companies at the Personalization
Summit in San Francisco, Nov. 15-16.
"We believe the targeting capabilities offered by the partnership between
Net Perceptions and BroadVision enable a new frontier of personalized services
for consumers both online and off," said Murad Velani, executive vice
president and COO of eCommerce for Carlson Companies. "This combination of
'best in class' technologies offered us the most refined e-commerce
functionality available toward enhancing the customer experience and
strengthening those relationships."
Carlson Companies expects to launch a strategic Web business next year
utilizing the combined intelligence of collaborative filtering and
personalization technologies made possible through this partnership.
"We believe that the integration of the Net Perceptions Recommendation
Engine to our platform gives our customers a significant competitive
advantage," said Dr. Pehong Chen, president and CEO of BroadVision. "Many of
our customers have been asking for this technology, and we anticipate that in
the future many more will be asking for it as well. The functionality offered
by the Net Perceptions Recommendation Engine now and in future versions will
enhance the e-commerce solutions for our shared customers."
Carlson selected BroadVision as its e-commerce platform due to
BroadVision's integrated solution that allows deployment of robust and
scaleable e-commerce applications. Because of the power of realtime
personalization and quick-to-market implementation, Carlson chose Net
Perceptions to extend BroadVision's personalization capabilities.
"We are very excited to further solidify our strategic relationship with
BroadVision," said Steven Snyder, president and CEO of Net Perceptions. "The
integration of our realtime recommendation engine with BroadVision's platform
allows customers to take advantage of our technology in their applications,
thereby enabling them to deliver significantly expanded functionality to each
of their users. Given BroadVision's existing customer base of over 400 users
and its increasing growth rate, it's natural to see how this will expand the
customer base for our products."
First Annual Personalization Summit
The Personalization Summit is bringing together customers, partners,
technology experts and industry leaders for two days of general sessions,
breakout sessions and an exhibit fair focusing on the role of personalization
in marketing today. Attendees will learn how personalization is changing the
way business is done. The Personalization Summit, underwritten by Net
Perceptions and personalization.com, features several industry luminaries as
keynote speakers, including BroadVision's Dr. Chen.
The Personalization Summit is focusing on the technical, marketing and
business aspects of personalization technologies and how they affect a
company's bottom line. Attendees of the summit can expect to gain new
understandings of today's advanced personalization technologies, valuable
insights into how these technologies can be utilized to heighten customer
loyalty, and a clearer vision of what the new millennium holds for businesses
on the Internet and beyond.
For more information about the Personalization Summit, please visit
personalization.com
About Carlson Companies Inc.
Founded in 1938, Carlson Companies Inc. is an international leader in
providing superior hospitality, travel and marketing services and solutions to
corporate and consumer clients. Among Carlson Companies' well-known brands
and services are Regent International Hotels, Radisson Hotels Worldwide,
Radisson Seven Seas Cruises, Country Inns & Suites By Carlson, Carlson
Lifestyle Living (Carlson Park), Carlson Vacation Ownership, Carlson Wagonlit
Travel, Thomas Cook Travel, T.G.I. Friday's restaurants and Carlson Marketing
Group, the largest relationship marketing services company in the United
States. One of the largest privately held corporations in the United States,
Carlson Companies is based in Minneapolis. In 1998, the company's brands
generated more than $22 billion in revenues system-wide, and more than 160,000
people around the world are employed under those brands. For more information,
visit carlson.com
About BroadVision Inc.
BroadVision Inc. is a leading worldwide supplier of personalized
e-business applications. BroadVision's end-to-end solutions enable companies
to rapidly deploy and cost-effectively operate secure, scalable, intelligent
and flexible e-business applications for e-commerce, financial services and
knowledge management. The company's entire product line has experienced strong
growth and increasing acceptance by Global 2000 businesses, government
entities and "e-startups."
BroadVision has more than 400 customers in financial services, retail,
distribution, high technology, telecommunications, government and travel,
including Argentaria, American Airlines, British Telecom, CCF Group, Credit
Suisse, Ernst & Young, Hewlett-Packard, The Home Depot, Motorola, RS
Components, Vodafone, Wal-Mart and Xerox.
BroadVision is headquartered in Redwood City, Calif. and maintains an
extensive network of subsidiaries and licensed resellers in North and South
America, Europe and Asia. BroadVision is a public company traded on the
Nasdaq stock market in the United States under the symbol BVSN and on the
high-technology stock market of Germany, the Neuer Markt segment of the
Frankfurt Stock Exchange, under the symbol BDN. The company can be reached at
650-261-5100 or at broadvision.com
About Net Perceptions
Net Perceptions is the leading supplier of realtime personalization
solutions that enable businesses to market to customers on a true one-to-one
basis. Net Perceptions solutions increase new and repeat business by learning
more about each customer's individual needs, tastes and preferences with every
interaction, then making increasingly personalized product and service
recommendations. Net Perceptions, based in Minneapolis, is a publicly held
company which operates additional offices in New York, San Francisco and
Reading, England, and a joint venture office in Japan. Customers include many
of the world's best-known brands, including Art.com, Bertelsmann, Billboard
TalentNet, CDNOW, E!Online, Micron, SkyMall, Tower Records and Ticketmaster
Online. For more information about Net Perceptions products, visit
netperceptions.com or call 800-466-0711.
Net Perceptions is a registered trademark of Net Perceptions Inc. All
other trademarks are the property of their respective owners.
This news release contains forward-looking statements that involve a
number of risks and uncertainties. Among the important factors that could
cause actual results to differ materially from those indicated by such
forward-looking statements are the company's limited operating history, delays
in product development, development of the Internet market, changes in product
pricing policies, competitive pressures and the risk factors detailed from
time to time in the company's periodic reports and registration statements
filed with the Securities and Exchange Commission.
SOURCE Net Perceptions, Inc.
-0- 11/15/1999
/CONTACT: Jacqueline Hanson of Net Perceptions, Inc., 612-918-1749 or
800-466-0711, jhanson@netperceptions.com , or Rich Adolph of Waggener Edstrom,
425-637-9097, richa@wagged.com , for Net Perceptions, Inc./
/Company News On-Call: prnewswire.com or fax,
800-758-5804, ext. 139066/
/Web site: personalization.com /
/Web site: carlson.com /
/Web site: broadvision.com /
/Web site: netperceptions.com / |
