To: SSP who wrote (14327 ) 11/15/1999 10:33:00 PM From: Investor Clouseau Read Replies (1) | Respond to of 150070
too this article off of RB EBLD thread; RESTON, VIRGINIA, U.S.A., 1999 NOV 15 (NB) -- By Steven Bonisteel, Newsbytes. (Note: Adds comments from PC Data analyst.) While software from RealNetworks Inc. [NASDAQ:RNWK] is the most popular player of digital media delivered over the Web, competing technology from Microsoft Corp. [NASDAQ:MSFT] is gaining rapidly, figures released today say. PC Data Online, whose online-audience surveys have long tracked the most popular Web destinations, says its latest survey shows that the RealPlayer from Seattle, Wash.-based RealNetworks is used by an average of eight out of every 10 surfers who access digital audio or video via the Internet, while the Windows Media Player from the Redmond, Wash., giant is used by six out of 10 users. But, while use of the RealPlayer increased just 5.3 percent between September and October this year, use of the Windows Media Player climbed by 34 percent. Meanwhile, use of QuickTime players from Apple Computer Inc. [NASDAQ:AAPL] dropped 7.7 percent during the same period, and is currently used by three out of 10 digital-media consumers. The market shares for the three technologies total more than 100 percent because, PC Data Online says, consumers used an average of two different players during the month of October. That's up from an average of 1.6 players per user during September. Howard Dyckovsky, vice-president of operations for PC Data Online, told Newsbytes that people can end up with multiple media-player applications through a variety of routes, including during upgrades of Web browsers and when downloading compatible software at the time they are trying to access a particular piece of video or audio content online. Dyckovsky said a separate survey conducted by his company showed that, when users were asked about player software from companies such as RealNetworks and Microsoft, "there's a lot of brand awareness about the two existing, but there's not a lot of awareness about which one they're using. Often, he said, "people are using whichever one pops up." Dyckovsky said a future survey will look at what digital-media formats people choose when sites present options for more than one. PC Data Online says its survey is the first to monitor how Web users play the kind of digital media content available on Websites which support streaming audio and video, or which offer media downloads (in formats such as MP3) for playing later. The company came up with the numbers for its more-recent report after adding the ability to track digital-media use to the software that participants in PC Data Online surveys agree to install on their home computers. The survey tracked a random sample of 3,000 individuals who used digital media players in September and October, then results were weighted to represent the entire population of US Web users. PC Data Online said it found that, in all, 41 percent of households with Internet access used digital-media players at least once in the month. In addition, PC Data Online said the survey also found that jukebox software for digital media "remains in its infancy," with fewer than 23 percent of consumers who use media players - or, about nine percent of all Web users - running jukebox software. PC Data Online can be found on the Web at: pcdataonline.com