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To: KeepItSimple who wrote (147474)	11/15/1999 7:14:00 PM
From: Sr K	Read Replies (1) \| Respond to of 176387

What gets me is the double counting of members. How many readers here have more than one account at the major portals? I know I do, because when I tried to register on a new machine, it didn't recognize my cookie and said that name was "not available". Add a few machines as replacements, and a laptop, and some people have more than 2 accounts. But page views and time are valid measurements. On "ad swapping" I'm interested in an analysis of the ads for equity deals that CBS and others do. Apparently, these are straight to equity on the CBS side, and to paid in capital on the seller's side. The IRS doesn't step in and take a share. But with coupons or discounts, sales tax is due on the pre coupon amount. How does a company get to receive $10 million of advertising without booking it as an expense? By calling it paid in capital! Is this allowed under current GAAP?