To: Sarkie who wrote (14029 ) 11/15/1999 8:45:00 PM From: Susan G Read Replies (2) | Respond to of 28311
Interesting reading... PART TWO - THE BULL MARKET REPORT WEEKLY, NOVEMBER 13, 1999 $$$ SURVEY OF INTERNET TRENDS RELEASED Roper Starch Worldwide (a market and opinion research firm founded in 1923) and America Online released a study on Internet usage today -- the second annual America Online/Roper Starch Cyberstudy. - Internet Users See Being Online as Essential to Everyday Life. This is one of the key findings of the second annual America Online/Roper Starch Cyberstudy, released today. - E-commerce Is Emerging as the Fastest Growing Online Activity. 42% of Internet consumers say they regularly or occasionally make a purchase online, compared to 31% in the 1998 study. - Kids Prefer Online to Television and Telephone. 63% of youngsters prefer going online to watching TV, while 55% choose online to talking on the telephone. The Net's Growing Influence - Among the key findings -- making purchases has emerged as the fastest-growing online activity. 42% of Internet consumers say they regularly or occasionally make a purchase online, compared to 31% in the 1998 study -- an increase of one-third. - Usage increases among more experienced users -- Internet users connected three years or longer engage in more everyday activities online than newcomers, those online one year or less. - Internet users are becoming more mainstream -- more older Americans and people of more moderate incomes and educational backgrounds went online over the past year. And, just as in 1998, more women (55%) than men (45%) this year were new to the interactive experience. The New Applications that Internet Users Want Most - According to the survey, 86% report that they are very interested or somewhat interested in being able to send and receive pictures from friends and family online. - Among younger Internet users, music is the hot new application, with 61% of 18-24 year-olds listening to music online. Further, 76% of 9-17 year-olds are interested in downloading music. - As examples of demand for non-PC device access, 41% of Internet consumers are interested in being able to go online using a cellular phone or personal organizer, and 35% in being able to go online from public booths or kiosks. Similarly, 64% would be interested in being able to check their telephone voice mail using their computer. - Among the other activities drawing interest include taking a class online (69%), holding video conferences with friends or family members (67%), voting or registering to vote online (64%), or paying their bills online (55%). [Ed. Note: Hello CheckFree!]