To: Lizzie Tudor who wrote (505 ) 11/16/1999 9:42:00 AM From: William F. Wager, Jr. Respond to of 2110
Ariba Seeks to Widen Services With TradingDynamics Purchase By a WALL STREET JOURNAL Staff Reporter SUNNYVALE, Calif. -- Ariba Inc., which helps big companies manage their Internet purchases, announced plans to acquire closely held TradingDynamics Inc., which creates software for business-to-business Internet trading, for $400 million in Ariba stock. The deal is expected to close in the first quarter. The acquisition is the first for Ariba, which has a market capitalization of $9.5 billion. Company officials said the deal will allow Ariba to add electronic-commerce products and services for business-to-business exchanges such as auctions, request for quotes and reverse auctions. TradingDynamics, of Mountain View, Calif., was founded in 1998 to develop software that creates a platform where multiple buyers and sellers can conduct online deals, said Kirk Cruikshank, the company's president and chief executive. "This expands our strategy," said Keith Krach, Ariba's president and chief executive. "It's a very strong fit for us." TradingDynamics has six customers and 50 employees who will be merged into Ariba's operations. Mr. Cruikshank will remain part of the Ariba management team and report to Mr. Krach. Varda Lief, a senior analyst at Forrester Research in Cambridge, Mass., said analysts expect explosive growth in Ariba's market. "By 2003, we expect e-commerce in the U.S. to reach $1.3 trillion in hard goods, that's business-to-business, and $220 billion is services, things like travel and janitorial services." At 4 p.m. Monday in Nasdaq Stock Market trading, Ariba rose $13.375, or 6.8%, to $210.