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Shockley Communications' KXLT Initiates Newscasts Using
ParkerVision's <PRKR.O>
Shockley Communications' KXLT Initiates Newscasts Using ParkerVision's PVTV
Studio News System
Fox 47 Broadcaster Projects Profitable News Operation Within
First Quarter Of Use Of Automated Digital Production System
JACKSONVILLE, Fla., Dec. 2 /PRNewswire/ -- ParkerVision, Inc.
(Nasdaq: PRKR) today announced that KXLT-TV/Fox 47 in Rochester, Minnesota,
has commenced local news programming utilizing ParkerVision's PVTV Studio News
System and CameraMan(R) Robotic Cameras. The PVTV automated studio enables
KXLT-TV to initiate daily live news broadcasts and create other live
programming while keeping production crew size and costs to a minimum.
KXLT-TV, one of six television stations owned by Shockley Communications
Corp., Madison, Wisconsin, broadcasts to 130,000 homes including Rochester and
Austin in southeastern Minnesota, and Mason City in northeastern Iowa. KXLT-
TV joins Cablevision's News 12-The Bronx, which has already produced over
4,000 newscasts in just 17 months using the PVTV Studio News System.
Additional installations of PVTV Studio News are underway and other broadcast
affiliates are scheduled to initiate automated production of live newscasts in
December and January. The PVTV automated production platform is currently
also being used in other applications within corporations, colleges and high
schools.
John Ganahl, general manager of KXLT-TV, stated, "As a 601 SDI plant, we
are very pleased with the decision to launch our news broadcast operation with
the PVTV digital system. We chose to deploy the system because of its cost
effectiveness from both a capital expenditure and operational viewpoint. PVTV
Studio News makes it possible for us to project profitability for news
programming within the first quarter of operation. We also anticipate an
immediate competitive advantage as the system frees additional dollars for use
in programming enhancement and station promotion."
Commenting on the station's first news broadcast, Ganahl continued, "We
could not have been happier with the performance of PVTV. The system is
incredibly accurate in preparing and accessing tape rolls and sound bites.
Our first broadcast was unquestionably a home run."
Richard Sisisky, ParkerVision's President and Chief Operating Officer,
said, "We are delighted that KXLT-TV chose ParkerVision for the automation of
their news production. The PVTV system is unique because it provides
television stations with the control, consistency and cost effectiveness
required for news and other live programming, while allowing critical
personnel to pursue other tasks. We appreciate the confidence that John
Ganahl and key decision makers at Shockley Communications have placed in
ParkerVision. Consistent with KXLT's experience, ParkerVision's focus remains
squarely on meeting and exceeding our customers' service and support
expectations, while freeing them to consistently produce quality newscasts."
PVTV also integrates with KXLT-TV's Avstar(TM) newsroom computer system,
providing the station with even greater automation capabilities. PVTV Studio
News allows one person to control all the elements necessary for production of
a live broadcast. Incorporating the video switcher, DVE and audio mixer,
PVTV's unique Transition Macro(TM) technology enables the director to control
playback devices such as VTR's, video servers, still stores and character
generators as well as robotic cameras and other production equipment to
eliminate the costly and inefficient methods of traditional programming.
About ParkerVision
ParkerVision, headquartered in Jacksonville, Florida, designs, develops
and manufactures communications technology platforms and products for the
wireless and video industries. Additional information about ParkerVision is
available at www.parkervision.com .
This press release contains forward-looking information. Readers are
cautioned not to place undue reliance on any such forward-looking statements,
each of which speak only as of the date made. Such statements are subject to
certain risks and uncertainties which are disclosed in the Company's SEC
reports, including the Form 10K for the year ended December 31, 1998 and Forms
10Q for the quarters ended March 31, 1999, June 30, 1999 and September 30,
1999. These risks and uncertainties could cause actual results to differ
materially from those presently anticipated or projected.
SOURCE ParkerVision, Inc.
-0- 12/02/1999
/CONTACT: Carolyn Wrenn, Director of Investor Relations of ParkerVision,
Inc., 888-690-7110, or fax, 904-731-0958/
/Web site: parkervision.com /
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3696 12/02/1999 13:55 EST prnewswire.com
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