To: art slott who wrote (4684 ) 11/16/1999 9:49:00 AM From: art slott Respond to of 4748
From the 3rd qtr. 10Q that was released today. ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS OVERVIEW Since our inception, the primary focus of our operating activities has been to develop patented, proprietary technologies that enable programmers and advertisers to create individualized programming and programming enhancements -- first for television and later also for the emerging area of television/Internet convergence. We call our technologies for the television and television/Internet convergence markets Individualized Television and HyperTV(TM), respectively. We derived all of our revenues for 1998 and for the nine months ended September 30, 1999 from although substantially all of our HyperTV revenues to date have come from the education market we anticipate, that the most significant portion of future HyperTV revenues will come from the entertainment market, for which we introduced a HyperTV application earlier this year. We subsequently entered into HyperTV programming alliances for this market with The Box Music Network, Showtime, and New Line Television. We expect the sources of revenue from the entertainment market to be software licensing and program hosting fees, Internet advertising and commerce, content creation fees, and data management services. With respect to Individualized Television, our business plan is to generate future revenues from subscription fees, advertising and fees related to advertising services. For national distribution of Individualized Television, we have formed a joint venture, LMC IATV Events, LLC, with Liberty Digital, a subsidiary of Liberty Media Corporation. LMC expects to license the rights to produce individualized telecasts of marquee sports and other events. LMC IATV Events entered into an agreement in November 1999 with Viewer's Choice, LLC to distribute individualized event programming on a pay-per-view basis to a national audience. Viewers Choice is the premier distributor of pay-per-view programming in the United States. 8 For regional applications of Individualized Television, we intend to launch a series of sports television networks in different regions of the United States. Programming for our networks will be provided by FOX Sports Net, which reaches 72 million homes through 19 regional networks across the country. FOX Sports Net will supply us with its professional and college sports programming, to which we will add Individualized Television enhancements produced by us. Our license agreement with FOX Sports Net provides that we pay FOX a portion of the net subscriber revenue we receive from cable operators. In addition, we must bear the production costs of additional elements to produce an individualized telecast. Having performed tests of Individualized Television during 1998 and 1999 through the Dallas cable system of AT&T Broadband & Internet Services (formerly TCI Cable), we intend to launch our first network in the region served by FOX Sports Net Southwest. FOX Sports Net Southwest programming reaches over 6 million subscriber homes in Texas, Arkansas, Louisiana, Oklahoma and parts of New Mexico. We have an agreement with AT&T Broadband to distribute our southwest regional network and to share subscription fee revenues with us. Since individualized programming relies on software incorporated into digital cable set-top terminals, AT&T Broadband will offer our network to those subscribers who receive its digital cable service. We intend to enter into similar distribution agreements with other cable operators who are deploying digital service in their systems. View Next 10 Messages | Respond | Previous | Next Remove SubjectMark Ignore this Person View SubjectMarks