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Non-Tech : KIDE a good play to capitalize on Pokemon craze -- Ignore unavailable to you. Want to Upgrade?

To: Mr. Tomatohead who wrote (751)	11/16/1999 12:00:00 PM
From: oilbabe	Read Replies (1) \| Respond to of 1239

Daddy vs. Pokemon By James J. Cramer 11/16/99 11:34 AM ET The dumbest thing I have done all year was not buy 4Kids Entertainment (KIDE:Nasdaq) when my kids turned their daddy's Saturday morning TV show off to watch Pokemon earlier this year. What was I thinking? Daddy and "TheStreet.com" vs. Pokemon? Forget about it. Even their mother agreed that Pokemon ruled. Everybody knew that the way to play this story was with 4Kids, no matter how attenuated. You didn't need Peter Lynch, the guru of buying what is right in front of you, to nail this one. All fall, I have had to put up with the Pokemon trading cards and the Pokemon movie and the Pokemon key chains and Bulbasaur and the other characters. And I have watched this stock climb. I missed it. I admit it. But a funny thing happened when I was away last week. Staff writer Alex Berenson wrote a piece calling 4Kids a fad. Hey, no kidding. That's stating the obvious. He outlined some of the reasons why it was a fad. And he pointed out that fads don't last. That's true -- they don't. What I didn't expect was that about a tenth of the email that I got when I went away would be vicious attacks on Berenson for his pretty simply analysis. People wanted to lynch him. People wanted to know why I didn't go over there and beat the &^#^&#^&# out of him, let alone fire him. (I have no ability to do so, either, because Berenson is a lot bigger than I am, I never go to the newsroom and I have no contact with any of these guys.) Herb has his Hostile React-o-Meter. I have my email indicators. I made a note that I should short this stock with reckless abandon strictly because the viciousness of its advocates, something you never see when the situation is based on the fundamentals. It reminded me of the Iomega (IOM:NYSE) fiasco when I would go into the Motley Fool boards and put sly questions in about Iomega and get lynched! Talk about a shorting opportunity. Alas, it looks like the sellers beat me to it. I don't know if this is the top of this darn thing. Nobody knows that. But the heat that Berenson got for doing nothing but stating what everybody knows tells me that we might not get as good a chance to short this one as we had when his article appeared.