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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Glenn D. Rudolph who wrote (84316)	11/17/1999 10:53:00 PM
From: dclapp	Read Replies (1) \| Respond to of 164684

Glenn, Regarding the Amazon ad: I think it's probably the best TV Internet ad I've seen. Why? Because it does exactly what Amazon should be doing: Making Amazon seem warm and fuzzy and easy and safe to older Americans. They don't need to convince people in their 20's and 30's -- even 40's to shop at Amazon. They need more 50+ shoppers; many of whom are on the net (and more all the time) but the group with, I'd guess, the most adversion to shopping on line. I think it's truly masterful; although I'd quibble with the release that called it "70's"...felt more 60's to me...Lawrence Welk and all that. I haven't owned the stock for 11 months, but remain a loyal customer...and man can those folks execute...whew! Regards, doug