To: MulhollandDrive who wrote (515 ) 11/16/1999 8:37:00 PM From: William F. Wager, Jr. Respond to of 2110
Briefing.com... 10:54 ET ****** Ariba (ARBA) 211 31/32 +1 31/32: Just yesterday, we were writing about Ariba's deal with InterWorld (INTW), and the fact that the agreement was moving Ariba more aggressively into the marketplace space. Ariba took a much bigger leap into that space today with its purchase of privately held TradingDynamics for $400 mln in stock. TradingDynamics develops software that allows businesses to create online auctions of any variety: Dutch, English, sealed bid, etc. The company's customer list does not appear to be very long, though it does include one notable company: PlasticsNet.com, a private B2B company operating in the vertical plastics market. But Ariba didn't buy TradingDynamics for its client list, as Ariba already has top notch clients. This purchase was for the software that will accelerate Ariba's move into the online marketplace arena. As we noted yesterday, Ariba's strength is in providing software that facilitates the buying of operating resources (ie, non-production resources like pens, pencils, fax cartridges) online. Ariba is seeing tremendous growth in its sales of software licenses, but the software license business is tough in the long term, as it tends to be characterized by declining prices and vicious paradigm shifts, as ERP companies such as Peoplesoft (PSFT) would surely tell you. To build on its already impressive valuation, Ariba needs the recurring revenue that can be generated by taking a cut of B2B transactions. That is why Ariba purchased TradingDynamics -- the combination of its Ariba's software that facilitates online purchases with TradingDynamics' software that facilitates online sales is an important step toward bringing buyers and sellers together online. - GJ.com...