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To: jmhollen who wrote (14448)	11/16/1999 7:57:00 PM
From: Jetta	Respond to of 150070

HouseHold Direct.com (BYIT) Announces a Third Acquisition to Deliver Member Fulfillment Service for Purchases Directly on the Internet NEW YORK, Nov. 16 /PRNewswire/ -- HouseHold Direct.com, Inc. householddirect.com (OTC Bulletin Board: BYIT - news). In a move designed to create a member fulfillment service bureau, HouseHold Direct.com has signed the contracts acquiring the assets of Personal Consumer Services, Inc. (PCS) of Atlanta, Georgia and Birmingham, Alabama. The final cash transfer and legal documentation will be completed by the end of this week. This acquisition means that the Company can offer its members open and immediate price requests directly from the new version of the Web Site, scheduled for release in January. The site will provide members with e-mail pricing, order request and tracking capabilities. PCS management has been successfully providing member product services for over 15 years. The staff will also assist members, having questions related to the programs and services of the Company, with live Q&A sessions. ''We believe this is the most important first step to our operational Web Site launch, states Dean Barnes, VP of Sales. It will also allow the Company to begin providing membership fulfillment services to the other clubs that have requested our Internet-based services.'' In addition to the PCS fulfillment staff, the Company acquires a membership base of almost 10,000 members. The Company believes it will convert 25% (or 2,500 members) to the $9.95 monthly payment plan during a new membership telemarketing test program beginning this week. Monthly revenues are anticipated to increase by nearly $25,000, excluding transaction service fee revenue. PCS, based on 1998 audits, generated revenues of $3.3 million with an operating profit of $400,000. The 1999 revenues are expected to be lower due to the restructuring of management responsibilities over the past 10 months. Financing for the acquisition is being accomplished by a cash payment and the assumption of identified obligations of PCS by HouseHold Direct.com. This action will not cause any dilutive effect on the common stock of the Company. HouseHold Direct.com (http://www.HouseHoldDirect.com), offers a unique ''cost-plus'' shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific product offers to qualified consumers. For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to infohhd@earthlink.net. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. SOURCE: HouseHold Direct.com, Inc.