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To: Lizzie Tudor who wrote (84385)	11/16/1999 10:43:00 PM
From: Glenn D. Rudolph	Respond to of 164684

Nielsen survey shows October Web traffic rebound By Monica Summers NEW YORK, Nov 16 (Reuters) - The average amount of time U.S. Internet users spent on major Web sites rose 9.3 percent to more than eight hours in October from September, a study said Tuesday, in a sign that Internet use was rebounding from seasonal softness during the summer and early fall months. Nielsen/NetRatings, an Internet measurement service from Nielsen Media Research Inc. <NMR.N> and NetRatings Inc., said its monthly study of the top 25 Web sites showed a recovery in visitor traffic after a downtick between August and September. Christmas came early for online retailers, as the top three toy sites enjoyed a more than 100 percent jump in visitors in October, the survey found. Traffic to KBKids.com, the online arm of Consolidated Stores Corp. <CNS.N> jumped 246 percent, the Toys R Us Inc. <TOY.N> Web site (http://www.toysrus.com) increased 121 percent, and the number of users to eToys Inc. <ETYS.O> rose 110 percent. Recently, industry analysts had voiced their concern that signs of a decrease in Web usage could signal slowing U.S. growth in the Internet economy, although most agree that such data may not be comprehensive enough to see the full picture. America Online Inc.'s <AOL.N> network of Web sites held on to its No. 1 spot among most visited Web sites for October with more than 40 million visitors, up more than 3 million from September. Both Yahoo! Inc. <YHOO.O>, Microsoft Corp.'s <MSFT.O> MSN, and Lycos Inc. <LCOS.O> saw proportional gains in October over September, hanging on to their respective rankings as the No. 2, 3 and 4 most-visited Internet networks. Several Web networks saw more considerable increases in October traffic, including Web gateway service Xoom.com Inc. <XMCM.O> with a 30 percent jump in traffic. Xoom is in the process of being merged into the Internet network of media company NBC, a unit of General Electric Co. <GE.N>. Other rapid gainers included Time Warner Inc.'s <TWX.N> network, which posted a 24 percent monthly jump, and online greeting card service Blue Mountain Arts, also up 24 percent. Nielsen/NetRatings said overall usage in October increased 9.3 percent from September, when surfers were online for about 7 hours and 31 minutes. In August, the average person spent about 7 hours and 49 minutes online, it said. The market research venture also said the number of U.S. households who went online in October jumped to 67.8 million from 65 million. The study estimated that the size of the Internet universe, or people who have Web access but don't necessarily go online, jumped to 113 million over 110 million previously. The study also found that men continue to have a lead over women in Web usage, with men spending an hour-and-a-half longer online than women do each month. 859-1671, monica.summers@reuters.com)) REUTERS Rtr 21:55 11-16-99