To: Dave Krishna who wrote (14077 ) 11/17/1999 12:38:00 AM From: Sarkie Read Replies (1) | Respond to of 28311
I received a link from Blue. Another Go name confusion. Notice the bottom of the article. The quote belongs to GOTO, not something one should expect from Bloomberg.quote.bloomberg.com Go2Net Aims for 50 Percent Non-Advertising Revenue in 2000 Go2Net Aims for 50 Percent Non-Advertising Revenue in 2000 San Francisco, Nov. 16 (Bloomberg) -- Go2Net Inc., which runs an Internet directory and a network of Web sites, aims to have 50 percent of its revenue from non-advertising sources by the end of next year. ``We believe in diversified revenue streams,' Chairman and Chief Executive Russell Horowitz said at the second annual Bloomberg Internet conference in San Francisco. Eighty-five percent of ad revenue goes to the top 25 sites, he said, and companies not in that segment can't rely on advertising revenue alone. Seattle-based Go2Net derived 38 percent of its revenue from areas other than advertising during its fiscal fourth quarter. Those areas include subscriptions, technology licensing and Internet retailing, through the company's Authorize.net payment- authorization service. Horowitz said he expects Go2Net's operating margins to go to 30 percent by the end of next year. The company's operating margins in the fourth quarter were 17 percent, compared with 11 percent in the third quarter. Go2Net provides online financial data and Web services for small businesses. It has bought seven smaller companies this year to broaden its product line and attract more users. Microsoft co- founder Paul Allen owns about a 34 percent stake in the company. Shares of Go2Net rose 3 1/2 to 112 1/2. NYSE/AMEX delayed 20 min. NASDAQ delayed 15 min.