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To: SSP who wrote (14484)11/17/1999 9:52:00 AM
From: Joe Copia  Read Replies (3) | Respond to of 150070
 
Nominate SEVT for list. impact date 12/10/1999 and forward.

FirePower 911(TM) has been approved for the Spring/Summer 2000
catalog for the Amway Corporation. Amway's distribution of its Spring/Summer 2000 gift catalog is over 3,000,000 copies. Additionally, Premier City Shopper, which services the customer bases for credit card companies (Visa, MasterCard, etc) has also approved FirePower 911TM for its member services program for Spring 2000.

In addition to the above, we expect to commence a vigorous marketing effort using direct response television in December 1999. The producer of the infomercials is The Video Agency of Studio City, California. The initial preparation is being edited at Paramount Studios. Direct response television ads will be extracted from this 30-minute production.

The program will air nationally on the Discovery, Learning, or Bravo Channels, or on CNBC. It will be rebroadcast once every other week for six months. We believe this program will generate investor interest, support the convenience and retail grocery sales initiative and produce direct sales from the home office. A 60-second FirePower 911(TM) support ad for the local retailers will begin December 10, 1999 on local CBS or local cable affiliates, where FirePower 911(TM) is on the shelves.