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Technology Stocks : Mediaplex Inc-(MPLX) -- Ignore unavailable to you. Want to Upgrade?

To: Mohan Marette who wrote (9)	11/18/1999 11:57:00 PM
From: David Wiggins	Respond to of 45

Mediaplex Partners with SoftCoin to Leverage Offline Purchasing Behavior for Online Advertising Business Wire - November 16, 1999 07:18 Jump to first matched term SAN FRANCISCO--(BUSINESS WIRE)--Nov. 16, 1999--Mediaplex Inc., a leading eBusiness marketing and technology company today announced an alliance with SoftCoin, a privately held business-to-business e-commerce company. The alliance will further enhance Mediaplex's sophisticated dynamic messaging capability for online advertising campaigns by integrating SoftCoin's offline purchasing data with the online purchasing data accessed by Mediaplex's technology. "The Mediaplex/SoftCoin alliance promises to be a powerful online messaging tool due to the capabilities each company's proprietary technology brings to the table," said Greg Raifman, Mediaplex's CEO. "Mediaplex's MOJO platform has the unique capability to serve a targeted online message determined by enterprise-based business rules, including the site visitor's profile, the advertiser's business data (such as product inventory and pricing), and the online campaign's performance. Based on these business rules, MOJO serves the most appropriate ad to a specific viewer in real time. The SoftCoin relationship will allow MOJO to target users based on their offline behavior patterns, and provide a much more relevant message to the user." As part of SoftCoin's overall product offering, SoftCoin uses its targeted marketing system to aggregate consumer demographic, psychographic and purchasing data. "We are very excited to be able to offer our clients the extended service of Medipalex's innovative online campaign capabilities, especially the dynamic messaging aspect of their program," said Carolee Reiling, SoftCoin's CEO. In partnering, Mediaplex and SoftCoin are the first to offer online advertisers a targeting solution that overlays offline purchasing behaviors with online enterprise data to enable higher click-throughs and conversions, and to maximize return on investment for online campaigns. About Mediaplex, Inc. Mediaplex, Inc. (www.mediaplex.com) is a leading provider of eBusiness marketing and technology solutions that enable companies to optimize Internet advertising for sales, direct marketing, and brand building. The Company's proprietary technology platform delivers real-time advertising messaging based on enterprise information. In addition, Mediaplex provides comprehensive online campaign services. Mediaplex clients include OfficeMax.com, ShopNow.com, Tickets.com, 1800DAYTRADE.COM, and advertising agencies including McCann-Erickson/A&L and Publicis & Hal Riney. Mediaplex is headquartered in San Francisco, with offices in New York, the Silicon Valley, and Hamburg, Germany. Mediaplex can be contacted at 877/402-PLEX. About SoftCoin, Inc. SoftCoin, Inc. (www.softcoin.com) is a privately-held business-to-business e-commerce company located in San Francisco. SoftCoin is currently not revealing specific company information to the general public. Further information can be obtained by contacting Carolee Reiling, CEO, at 415/642-2691.

To: Mohan Marette who wrote (9)	11/19/1999 1:18:00 AM
From: KENNETH DOAN	Respond to of 45

All these IPO's coming out, where are all the cash come from?

To: Mohan Marette who wrote (9)	11/19/1999 10:10:00 AM
From: Mohan Marette	Read Replies (2) \| Respond to of 45

IPO Roundup: Mediaplex prices at $12-The offering is 'under the radar' Tom Taulli November 19, 1999 9:03am By Tiffany Kary ZDII Mediaplex (Nasdaq: MPLX) will debut Friday with 6 million shares priced at $12, the top of its raised price range of $10 to $12 a share. Lehman Brothers is the lead underwriter for the offering, for which the original estimated range was $8 to $10 a share. SG Cowen and USB Piper Jaffray are co-managers for the deal. This offering is "under the radar," said Tom Taulli, analyst for Internet.com. It is one of many gems getting lost in the shuffle with so many new issues coming to market. Mediaplex's technology, which links corporate intranet of customers to their online advertising - so they can generate real time targeted adds, should make them a good bet, Taulli said. The company has also signed big deals with Ariba (Nasdaq: ARBA) and DoubleClick (Nasdaq: DCLK), he added. "Mediaplex is a venture type of company - their technology, which they call MOJO, is the next step in online advertising," said Steven Tuen of IPO Value Monitor, who said the deal looked promising. Mediaplex's services let companies integrate their internal business data with their online advertising and direct marketing activities to deliver customized messages and offers to Web site visitors. The company's proprietary technology, named "MOJO," an acronym for "mobile Java objects," lets its customers change the content of Internet messages instantaneously, in response to changes in their underlying business variables, such as inventory levels, product pricing and customer data. Although the company's revenues are increasing, it has lost about $30.4 million since inception. For the 9 months ended September 30, Mediaplex had revenue of $13.9 million, as compared to $2.9 million in the 1998 period. Net loss widened to $12.6 million, versus $1.1 million in 1998. Mediaplex's top clients, based on revenues from January 1, 1999 to September 30, 1999, were Ashford.com, DATEK Online, FreeShop.com, MyShopNow.com, OfficeMax, ShopNow.com, Strong Funds and uBid. In the first nine months of 1999, DATEK Online and ShopNow.com accounted for 17 percent and 11 percent, respectively. Mediaplex's proprietary technology, MOJO, is currently being reviewed by the U.S. Patent and Trademark Office. If no patent issues, Mediaplex said it will rely on trade secret law to protect its technology, which may be more difficult to monitor and enforce. Mediaplex faces competition from ad serving companies, such as AdForce (Nasdaq: ADFC), DoubleClick (Nasdaq: DCLK) and Engage Technologies (Nasdaq: ENGA); publisher networks that provide services directly to clients, such as Flycast Communications (Nasdaq: FCST) and 24/7 Media (Nasdaq: TFSM). zdii.com