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To: Suzanne Newsome who wrote (36281)	11/19/1999 12:24:00 PM
From: Sam LBI nj	Read Replies (2) \| Respond to of 44908

<<<, I assume that 75% of the students participate and sell 4 cards apiece.>>> Where do you dream this stuff up from?..75%??? they will be lucky if they got 5%... Do you live in a sheltered world? Lets break this down to schoolkid groups.... 1. The Rah, Rah, I love school kids..they will do it but only represent about 3% of the kids.... 2. The Rappers or wiggers...not a chance there too cool to sell stuff..about 20 % of the school population. 3. Jocks...way to busy to sell stuff..about 30% of school kids.. 4. Motorheads...too busy working on there cars..about 5% 5. Skaters...10%...yea right..LOL 5. Everyone else about 22%...they wouldnt want to be caught selling things as is it just not a cool thing to do and most are afraid the other groups will make fun of them.... So I say maybe if you are lucky you will get 5%....

To: Suzanne Newsome who wrote (36281)	11/19/1999 1:38:00 PM
From: ztect	Read Replies (1) \| Respond to of 44908

Suzanne..... Schools were fertile ground for distributor sales. Based on my conversations with two distributors, card sales tended to focused more around teams, clubs and other organizations in the school. There were multiple groups within the school selling cards. there were mulitple fund drives. Though I disagree with Sam's somewhat moronic analysis, I do agree with him that assuming 75% participation on a school wide basis is overly optimistic. Assumptions like the one's Sam has made on students and their motivation are probably based on Sam's own experiences with schools. (Was Sam describing himself as a #4 or the second #5?). Assumptions about student motivation are hard to make without knowing the level, location and type of schools participating. Will a middle school or a high school be better? Public, private or parochial in a inner city, rural, middle class or affluent suburb? Hitherto we have no information about the schools other than the number of registered schools and approx. number of students in these schools. If a school was going to do a "general" fund raiser, I agree with Sam that there would be a lot of apathy especially at the high school level. IMO you'd have a much smaller group 10% to 15% of students activiely participating, especially if the rewards of such participation aren't tangible. However, I'd also suggest that this group would be more diligent in their sales with higher cards (6) sold per student. Imo their may also be an additional group of students maybe an another 20% that passively participates by selling a card or two to their parents. A school that does a general sale also doesn't preclude an organization within the school to also have a fund raiser concurrently or at a different time of the year. IMO organizations within the schools have a greater potential for raising revenues especially since many of these fund raisers have very specific goals. For example,The French club raising money for their trip to Paris over spring break will have a much more motivated seller than a student selling cards so the school has more money to buy books for the schools library. The French club in a school doesn't prevent the marching band from having its own fund drive to raise money for new uniforms or the computer club from raising money through card sales for new software and hardware. Students in these organizations, IMO will have higher per student card sales especially if they are the immediate beneficiaries of their efforts. (E.g. the French club student is selling cards to raise money for his airfare for the club's trip to Paris). Thus I disagree with both your 350/350 distribution and also your projection that the revenues from general sales will be greater than organizationally specific ones. IMO increased participation and multiple organizations utilizing this fundraising device will be extremely dependent on the inital successes of early efforts. If the band, for example, can't succesfully sell cards, then the chess club won't be as inclined to try the card out. Conversely the other is true, if the band sales works, the club may also use the fundraiser at a later time. The obvious problem with multiple fund raisers is how many music cards do people need? Unlike candy bars or wrapping paper,people that don't buy a lot of cd's and are helping out "the cause" only really need one. Consequently, multiple efforts in small communities may lead to saturation.( For example, "I already bought my card from the chess club"). But if this ever became a problem, it would be a good problem to have and could be alleviated by the introduction of other cards beyond the photo card. Anyway your distrubtion makes it easier to make a numerical presentation. The projection as a mere conversation starter is worthwhile since it is based on some thing at least a little tangible. However, participation still isn't execution. Schools saying they will participate doesn't amount to a card being sold. What it does indicate is that LL's promotional materials didn't get lost under a pile of other papers on at least the desks of those 700 schools to date. So, I personally am going to still wait and see rather than be over optimistic, since all of what I described above is theoretical and potential. Sincerely, z (spelling not checked)