Rare Medium Inc. Selected to Create SportsHabitat.com Web Site;Partnership Will Result in First 'One-Stop' Online Sports Community
DALLAS, Nov. 18 /PRNewswire/ -- Rare Medium Inc., the Web consulting services arm of Rare Medium Group Inc. (Nasdaq: RRRR), has been selected by Sports Habitat to create the first sports web site that fully combines the community, e-commerce, news and content in one online location. Other companies that competed for the Sports Habitat project included Razorfish and Scient.
SportsHabitat.com is the first company to leverage sports personalities to develop an online community that offers commerce and sports news content with the support and backing of an unprecedented team of hall of fame athletes representing all major sports.
"We chose Rare Medium because of their expertise. Rare Medium offers the most complete package with the ability to develop site architecture and launch strategy, as well as provide complete design capabilities. While Rare Medium focuses on building our premier web site, we can concentrate on growing our business and servicing our customers," said Matt McLaren, SportsHabitat.com vice president of Content.
Rare Medium will plan and design a web site that provides sports enthusiasts with the community features that best fit individual interests. SportsHabitat.com will officially launch in December 1999 and will feature online access to more than 90,000 unique sporting goods and memorabilia, 100 percent secure purchasing using state-of-the-art technology, online conversations with sporting legends, product reviews and testimonials, as well as the latest in-depth sporting news.
"Rare Medium is excited to craft SportsHabitat's identity and develop a web site that seamlessly integrates community commerce and original content," said Jay Baker, Rare Medium solutions partner. "SportsHabitat is redefining the sports enthusiast from a person with enthusiasm for professional athletes to a lifestyle for anyone who has a passion for sports activities."
The project will be a phased approach. After the initial launch in December, a project plan will be developed to add new features and functionality as the Web site grows.
About SportsHabitat.com
Founded in March 1999 by sports enthusiasts for sports enthusiasts, SportsHabitat.com is dedicated to being the leading online interactive environment for the sports-related community, content and E-commerce. With the Internet's most comprehensive selection of in-depth sports information and equipment, fan access to the World's Greatest Athletes and advanced customization features for personal management of individual sports lifestyles, SportsHabitat.com is positioned to lead the exploding online sports category. Additional sports-related services include a professional athlete web site network, "The Pro's Gear of Choice," enhanced chat capabilities and advanced information and product search capabilities.
Headquartered in Lake Forest, Calif., SportsHabitat.com utilizes cutting- edge technology to guarantee 100 percent secure purchasing, online product comparison and low-cost shipping. With more than 90,000 items and 200 brands, SportsHabitat.com offers the largest selection of high quality sporting goods and memorabilia in the world. SportsHabitat.com may be contacted at 1-888-92SPORT or www.sportshabitat.com.
About Rare Medium Group Inc.
Rare Medium Group Inc., through its wholly owned subsidiary, Rare Medium Inc., www.raremedium.com, provides Internet solutions and E-commerce strategies that improve business processes and develop branding strategies, marketing communications and interactive content to large and medium-sized companies in the financial, automotive, consumer service, retail, technology, entertainment and consumer goods industries. Clients include Microsoft, The New York Times, Merrill Lynch, Epson and Hotel Reservations Network, among other leading companies. Rare Medium Group Inc. also invests in companies that offer paradigm-shifting ideas to incubate and capitalize the next wave of blockbuster Internet companies, which are further supported by the services of its Internet development and solutions subsidiary. Rare Medium Group Inc. is headquartered in New York City and with its subsidiaries employs more than 550 Internet professionals in its 12 offices throughout the United States, Canada, and abroad. More information about Rare Medium Group Inc. and companies currently in development is available at www.raremediumgroup.com.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms and those risks discussed in the company's filings with the SEC.
SOURCE Rare Medium Inc.
CO: Rare Medium Inc.; Rare Medium Group Inc.; Sports Habitat
ST: Texas, California
IN: MLM SPT
SU:
11/18/1999 08:30 EST prnewswire.com |
