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To: Roy F who wrote (17135)11/19/1999 5:46:00 PM
From: Jay Lowe  Read Replies (1) | Respond to of 29970
 
>> PKER has entered into a $345,000 marketing contract with Excite@Home ATHM for the following key words

Therefore, the "value" of key words on excite has nothing to do with consumer's interests, but only represents how much excite can profit from them.

You might think you're doing research, but nope ... you're simply surveying the marketing connections.

As I'd said before, this is a weak strategy which will be outcompeted in the long run.