Major Breakout:
MyPOINTS.com (Nasdaq-MYPT)
Chart: dailystocks.com
Sector:Technology
Industry:Internet Retail Services
mypoints.com
GROWTH OPPORTUNITY
MyPoints.com Inc. (Nasdaq-MYPT) is the leading marketer of online direct marketing and loyalty solutions.
DESCRIPTION
MyPoints.com, Inc. is the Internet's leading provider of online direct marketing, incentive and loyalty products. During the quarter ended Sept. 30, 1999, MyPoints.com served the direct marketing needs of 224 leading advertisers, and closed the quarter with 4.2 million members across the MyPoints©, Co-branded and Private Label membership services. They are the Internet Rew@rds Company.
Their flagship MyPoints© Program rewards consumers to read and respond to targeted offers and surveys on the Web at www.mypoints.com and by email through MyPoints BonusMail© email advertising. MyPoints.com is the only company on the Internet integrating 1:1 direct marketing channels with the infrastructure to offer consumers rewards points both on the Web and through personalized, targeted email.
Under the Loyalty Solution, MyPoints technology is fully customizable and highly scalable, supporting a variety of online loyalty solutions, including participation in the MyPoints Network and completely customized Private Label loyalty rewards programs.
Their Rewards Providers. Points earned through MyPoints.com programs may be redeemed for a wide variety of products and services. Options include credit in other prominent loyalty programs like Hilton HHonors, travel awards including frequent flyer miles, cruises, free hotel stays and car rentals, free long distance from Sprint FonPromotions, and free merchandise from dozens of premium brands, such as: Barnes & Noble; Blockbuster; Eddie Bauer; Macy*s; Omaha Steaks; Sony Music; Spiegel; Sports Authority; The Sharper Image; Tower Records; and Virtual Vineyards
Clients & Partners. They serve the online direct marketing needs of our brand-name clients including: American Express; BMG; Books on Tape; CBS SportsLine; Cendant/NetMarket; Citibank; eBay; Egghead.com; Intel, Intuit, Macy*s; Omaha Steaks; Prodigy Internet; The Signature Group; Sprint; and Ziff-Davis. We are also proud to serve the loyalty needs of partners such as GTE; NextCard Internet VISA; and Prodigy Internet.
Members. The average MyPoints member is the kind of consumer advertisers want to reach: median age is 30-plus; almost 80 percent are college educated or better; they enjoy a median household income of $55,000; and most (more than 70%) have shopped online using a credit card, according to our most recent survey.
RECENT DEVELOPMENTS
Recently, after a successful IPO, MyPoints.com was named Internet's Third Most Popular Shopping Site.
November 16, 1999 Commtouch and MyPoints.com Team Up to Deliver Special Offers in Time for Holidays - Business Wire - 6:05 am
November 11, 1999 MyPoints.com strikes awards deal with Marriott - Reuters Securities - 3:38 pm Marriott International Teams With MyPoints.com to Reward Net Shoppers - PR Newswire - 9:00 am
November 8, 1999 Sprint, MyPoints.Com Enter Into Marketing Agreement; Consumers Can Now Earn MyPoints For Choosing and Using Sprint Long-Distance - PR Newswire - 9:03 am
November 5, 1999 The Wall Street Transcript Publishes Internet Media Report in Deutsche Banc Alex. Brown TECH 99 e-Business Conference Issue - PR Newswire - 5:23 pm
October 29, 1999 A Halloween Treat: MyPoints.com - at The Motley Fool - 4:06 pm
October 27, 1999 The New York Times on the Web and MyPoints.com Enter into Strategic Marketing Agreement - PR Newswire - 7:30 am
October 26, 1999 IPO First Words: Webstakes CEO touts revenue growth in face of flagging stock price - at CBS MarketWatch - 8:43 pm
MyPoints.com Announces Record Third Quarter Results; Revenues More Than Double Consensus Estimates - PR Newswire - 4:16 pm
October 22, 1999 MyPoints.com, Inc. Q3 1999 Earnings Call scheduled for Mon, Oct 25 - Broadcast.com - 7:22 pm
October 20, 1999 XOOM.com and MyPoints.com Launch XOOMPoints, Next Generation Internet Loyalty Program - PR Newswire - 6:30 am
October 19, 1999 MyPoints.com raises Web-based advertising rates - Reuters Securities - 7:56 am
MyPoints.com Raises Advertising Rates on Strong Demand - PR Newswire - 6:31 am
October 12, 1999 MyPoints.com Passes the 4-Million-Member Mark, a 273 Percent Increase Over 1998 - PR Newswire - 7:01 am
October 11, 1999 Food.com Chooses MyPoints.com for Loyalty Program - PR Newswire - 10:00 am
October 4, 1999 MyPoints.com Launches New Internet Shopping Network With 50 Premier E-Commerce Sites - PR Newswire - 10:00 am
September 7, 1999 a Web Rating Firm PC Data placed MyPoints.com behind only eBay and Amazon.com in June and July Internet traffic reports. MyPoints.com, Inc. (Nasdaq: MYPT), a leading provider of Internet direct marketing, incentive and loyalty products, has been recognized as the Internet's third most popular shopping destination. In terms of overall traffic, Web rating firm PC Data's reports for the months of June and July place MyPoints.com just behind eBay and Amazon.com, and well ahead of sites such as CDNOW, CNET, barnesandnoble.com, eToys, and BMG.
MyPoints.com also completed an acquisition of Experian Internet Loyalty Technology. Mypoints.com (Nasdaq: MYPT) and Experian (a unit of Great Universal Stores, London Stock Exchange: GUS) announced today that they have strengthened their strategic alliance. Using proceeds from its recent initial public offering, MyPoints.com completed its acquisition of Experian's powerful Internet loyalty technology. Experian is MyPoints.com's single largest shareholder. The acquisition gives the two companies a common platform to work from as MyPoints.com builds a vast and deep database on Internet shoppers, and uses Experian's services to enhance and validate the profiles in it..
RESEARCH ALERT-Salomon started MyPoints.com at a Buy rating.
September 14, 1999 MyPoints coverage was initiated by; BancBoston Robertson Stephens, Bear Stearns, and Salomon Smith Barney.
- Salomon Smith Barney said Tuesday it initiated coverage of MyPoints.com Inc. with a buy rating and a $36 price target.
-- Projects MyPoints.com generating revenues of $11 million in 1999 and $30 million in 2000.
-- Believes MyPoints.com successfully melds traditional direct marketing methods with the Internet's ability to deliver to highly targeted market.
-- Bear Stearns also initiated coverage of MyPoints.com with a buy rating as well as BB Robertson Stephens.
SUMMARY
As online shopping continues to surge, Internet contender MyPoints.com is sure to benefit as more and more consumers shop online. This will especially be tested coming into the holiday season and since they already place third among all other services, this company should do very well for investors over the long term. |
