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Technology Stocks : Net Creations (NTCR) -- Ignore unavailable to you. Want to Upgrade?

To: CrayUSA who wrote (32)	11/22/1999 4:41:00 PM
From: Gary Korn	Read Replies (1) \| Respond to of 50

biz.yahoo.com Monday November 22, 12:48 pm Eastern Time Company Press Release NetCreations Tops 5 Million Email Address Mark Adds Tunes.com, TechRepublic and Seven Other Sites to Opt-In Email Network NEW YORK--(BUSINESS WIRE)--Nov. 22, 1999-- NetCreations, Inc. (NASDAQ: NTCR - news), a leading provider of opt-in email marketing services, has increased its PostMasterDirect.com database to more than five million opt-in email addresses of Internet users who have asked to receive targeted email offers, NetCreations President Rosalind Resnick announced today. NetCreations has also added Tunes.com and eight other Web sites to its opt-in email network, boosting its Internet advertising network to 191 partner sites. Tunes.com, an Internet music network and producer of the Web sites RollingStone.com, TheSource.com and DownBeatJazz.com, will integrate the NetCreations sign-up form with its registration process, enabling visitors to opt in to receive email on topics of interest. Tunes.com will post sign-up forms on the other three music sites. NetCreations' five other new partner sites are TechRepublic, a community hub for IT professionals on the Web; FastCEO, which offers a comprehensive reference page of news and special interest links for business executives; ProgramFiles.com, which provides freeware and software ranging from educational and financial to games and programming; Quizland, a site featuring quiz shows, puzzles and games, and DrinkMail, a provider of customizable e-cards for any occasion. Each of the nine Web sites plans to incorporate the NetCreations sign-up form into its site to encourage visitors to opt in to receive email messages from direct marketers. When Web site visitors register to join a list, they check a box next to categories, such as entertainment or computers, that match their needs and interests. List members can change their selected categories as their needs and interests change or opt out of these lists at any time. NetCreations' PostMasterDirect.com service will manage the opt-in email address lists generated by the sign-up forms. The opt-in email addresses are stored in NetCreations' database. NetCreations preserves its list members' privacy and does not furnish list members' email addresses to direct marketers. Direct marketers can choose lists for their emailings at our PostMasterDirect.com online marketplace at postmasterdirect.com. About NetCreations NetCreations, Inc., a leader in 100% opt-in email marketing, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has sent email messages on behalf of over 1,500 direct marketing clients, ranging from large companies, such as Dell Computer, Compaq, J. Crew and Ziff-Davis, to small retailers selling items over the Internet. NetCreations' clients conduct email campaigns to targeted consumers in its database of over 5 million opt-in email addresses. These addresses belong to Internet users who have given permission to receive email messages in one of more of 3,000 topics of interest. NetCreations manages opt-in email lists for more than 175 third-party Web sites including internet.com, NetZero, Entrepreneur Magazine, CMPnet, LinkExchange, CDROM Guide, Regards.com and Volition. NetCreations entered a list management agreement recently with ICQ, Inc., an instant messaging subsidiary of America Online, Inc. For more information on NetCreations, visit netcreations.com. NETCREATIONS, POSTMASTER AND 100% OPT-IN are registered trademarks of NetCreations, Inc. NetCreations has filed applications to register POSTMASTERDIRECT.COM. Other company and product names herein may be trademarks of their respective owners. -------------------------------------------------------------------------------- Contact: NetCreations, Inc., New York Adrienne Press, 212/625-1370, Ext. 223 adrienne@netcreations.com

To: CrayUSA who wrote (32)	12/7/1999 8:32:00 PM
From: Gary Korn	Read Replies (1) \| Respond to of 50

12/6/99 Sydney Morning Herald 43 1999 WL 29632492 Sydney Morning Herald Copyright of John Fairfax Group Pty Ltd Monday, December 6, 1999 A Little Customer Respect Goes A Long Way By Katrina Nicholas Software makers and IT consultants are promoting "permission marketing" the latest in a long line of IT industry buzz words as a way to help direct marketers boost sales and cut costs without annoying customers with unsolicited junk e-mails. Mr Ray Jarratt, managing director of Sydney permission marketing company Fforesite, whose clients include AMP, Kraft, Coca-Cola and Pacific Power, said properly conducted online advertising could generate response rates as high as 40 per cent, while spamming had a response rate of 2 per cent. "Increasingly, the capacity to do e-commerce depends on how [corporations] behave," Mr Jarratt said. "Traditional forms of online advertising are becoming highly ineffective." Permission marketing, where customers opt to receive e-mails which are specifically tailored for them, works on the premise that everything on the Internet is essentially a conversation between two parties and, for a relationship to develop, each party must trust and respect the other. From this then, it is considered bad Internet manners for companies to send junk e-mail to their customers. Research from US group Forrester found that compared to average click-through rates of 0.65 per cent for banner ads on the Internet, opt-in email received an average response rate of 18 per cent. The report also found that companies could lower costs by more effective e-marketing. The e-mail advertising arena in the US is already a hotly contested one with players such as Exchange Applications, YesMail, 24/7 Media, NetCreations and newcomer DoubleClick, which last Monday released its first e-mail advertising products, competing for market share. Boston's Exchange Applications has become the first to concentrate on the local market, releasing eXstatic software designed to allow companies to e-market more efficiently. Exchange Applications' existing Australian clients include Citigroup, Vodafone, the Credit Union Services Corp of Australia and one of the four major banks. Asia-Pacific general manager Mr Ian Tavener said Exchange Applications would primarily target eXstatic at telecoms and financial institutions. US users included Drugstore.com, Citigroup and theglobe.com. Exchange Applications will allow local companies to either purchase the eXstatic software outright or rent it from the Internet, with the rental price depending on the volume of e-mail sent. To date, permission marketing had been confined to "dot.com" companies those with ready access to extensive e-mail databases, Mr Tavener said. ---- INDEX REFERENCES ---- NEWS SUBJECT: Business Stories; Internet: World Wide Web; Internet (BZZ IWWW NET) Word Count: 376 12/6/99 SMRNHLD 43 END OF DOCUMENT