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To: NY Stew who wrote (10871)	11/21/1999 9:27:00 PM
From: Mike Buckley	Respond to of 54805

Stew, To make it short, they said if it moves or changes it is interactive. I would agree that if it moves or changes at the users will it is interactive. If the user doesn't control those movements, it's not interactive. The way I distinguish between an EPG and an IPG is that the former is at most minimally interactive and the latter is highly interactive. Industry pundits have not contacted me to establish that perception as a standard against which advertisements should be measured. :) --Mike Buckley