To: RichBear who wrote (1437 ) 11/22/1999 1:13:00 AM From: amadeus Read Replies (1) | Respond to of 4792
agree, comparing XSNI to NZRO & FREE is more relevant. FREE (the bigger UK free isp) now derives more of its income from advertising and ecommerce than from phone dialup charges as noted in this PR (the UK free isps have shared income via phone company dialup costs): 9/28/99> Freeserve said revenue from e-commerce and advertising exceeded that from telephone dial-ups for the first time.<yahoo.cnet.com I did some homework on XSNI found this PR from March: >> In the seven days from Monday 8th the X-Stream Network showed an amazing 5,489,535 impressions to its UK userbase and next week expects to display even more. << is seems that would put X-Stream around 22 million ad impressions for the month, back in March, when their subscriber base was only 265,000.. just over half of the current total. this FREE pr from 9/28 says FREE was at 76 million monthly page impressions in September.yahoo.cnet.com >>The number of page impressions per month grew 19 percent to 76 million. That corresponds to the growth in the number of active users, which increased 19 percent to 1.41 million active accounts from 1.18 million 16 weeks earlier. Minutes of usage per day, however, grew only 11 percent. << Interesting that one is ad impressions, one is page impressions but it would not seem to be too wild a speculation to guess that X-stream may be closer to 40 million ad impressions by now... with almost 500K subscribers now. And of course, ad impressions produce revenue. Now that should be quantifiable we should be able to take XSNI's advertising rates and at least get some realistic idea, if the above assumptions are not out of line, of what this ad revenue may be producing monthly. Internet companies typically charge on a per ad impression basis.