EBLD/ALOY news:
Alloy Online Relaunches and Redesigns Site With Multimedia and Interactive Components From Top Content Partners
Partners include RealNetworks, Entertainment Boulevard and Scour.net
NEW YORK, Nov. 22 /PRNewswire/ -- Alloy Online Inc. (Nasdaq: ALOY - news), announced today that it has relaunched its Alloy.com (http://www.alloy.com) Web site, the nation's leading Internet destination for the 56 million teenagers in Generation Y. Most importantly, the new redesign site embraces partnerships that position Alloy.com as the first teen-oriented multimedia site offering MP3 and video downloads, radio station broadcasts, live celebrity chats, shopping, email accounts and online gaming available through one destination.
The newly redesigned site features multimedia and interactive technologies from leading industry partners including RealNetworks®, Scour.net and Entertainment Boulevard. These partnerships enable Alloy.com to offer the following:
-- RealNetworks' RealSystem(TM) technology broadcasts music and videos directly from Alloy.com, allowing users to listen to broadband and Internet radio stations and view music videos at speeds up to 300 kbps. RealNetworks digital music software RealJukebox(TM) also enables users to download, organize and listen to various formatted music files on Alloy.com.
-- Scour.Net is a search destination for broadband entertainment, and will allow the Alloy users to find audio and video on the net, including downloadable music, music videos and movie trailers.
-- Entertainment Boulevard supplies users with a music video catalog that can be directly accessed via Alloy.com.
'Combining our established brand with the new partnerships and services represents a natural progression for Alloy,' commented Matt Diamond, CEO and co-founder of Alloy Online. 'Generation Y has always been Net savvy and Alloy continues to shape and be a part of the Internet teen pulse.'
While continuing to offer the highest quality content, community, commerce and entertainment information, the new site also features enhanced page setups incorporating the latest Web technologies for a more individualized Web experience. In addition, the new Alloy.com site introduces three new features, 'Voice Chat,' 'My Jumps' and 'E-Postcards.' 'Voice Chat' brings voice-enabled chat over the Web between two parties and up to 10 while on the Alloy.com site.
Additionally, 'My Jumps' is a bookmark-type feature that allows the user to easily customize and save pages from the
Alloy.com site in a personal pop-up menu. And likewise, 'E-Postcards' will allow users of Alloy.com to individually create and instantly send non-generic, hip and teen-minded electronic greeting cards over the Internet.
One of the most popular destinations for teens both online and off, Alloy.com, in combination with its offline components has a total reach of more than 15 million individuals per month.
About Alloy Online
Alloy Online is a leading Web site and direct marketer providing community, content, commerce, and entertainment to Generation Y, one of the fastest growing segments of the Internet population. Its convergent media model -- which combines its catalog, Alloy, its Alloy Online e-zine and Web site, alloy.com -- has a total reach of more than 15 million individuals per month. Together, these components offer a unique blend of services through which teens can interact, share information and explore compelling and relevant content and shop for apparel, accessories, footwear, music, cosmetics and magazine subscriptions. For further information regarding Alloy Online, please visit the company's web site (http://www.alloy.com) and click on 'Investor Info' or call the investor information line at 877-ALLOY-IR.
About Scour.net
Scour, Inc. is a privately held corporation based in Los Angeles, California. Scour develops and markets Scour.net, the leading search destination for broadband entertainment, a search engine for audio (including streaming radio stations), video, and images. Five UCLA computer science students with interests in finding great streaming media online founded Scour in December 1997. Scour recently received backing from Michael Ovitz and the Yucaipa Companies. For more information, visit scour.net.
About Entertainment Boulevard
Entertainment Boulevard, Inc. (OTC Bulletin Board: EBLD - news), entertainmentblvd.com, is one of the leading providers of streaming entertainment-related media on the Internet. Among the firm's award-winning Web sites is one of the most comprehensive interactive music video channels on the Web. Entertainment Boulevard's music site has rapidly become a premier music destination site on the Internet. The firm's mandate of Internet global expansion includes launching current and future web sites under the umbrella of Entertainment Blvd.com. Former music industry executive Stephen Brown founded the company in 1997. Based in Los Angeles, Entertainment Boulevard continues to aggressively develop and implement strategic alliances with key commerce and entertainment companies, broadening its presence worldwide.
RealNetworks, RealSystem, RealPlayer and RealJukebox are registered trademarks of RealNetworks, Inc.
SOURCE: Alloy Online Inc. |
