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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?

To: Rock_nj who wrote (31296)	11/22/1999 11:28:00 AM
From: 2MAR$	Respond to of 108040

FLWS gets news with YAHOO 1-800-FLOWERS.COM Signs Agreement With Yahoo! WESTBURY, N.Y., Nov 22, 1999 (BUSINESS WIRE) -- 1-800-FLOWERS.COM (Nasdaq:FLWS), a leading e-commerce provider of thoughtful gift expressions, today announced an advertising agreement with Yahoo! Inc., a leading global Internet media company, that will provide Yahoo!'s millions of users with easy access to 1-800-FLOWERS.COM's Web site. 1-800-FLOWERS.COM will run banner advertisements throughout the Yahoo! network of properties, including Yahoo!(R) Greetings (http://greeetings.yahoo.com), Yahoo! Calendar (http://calendar.yahoo.com) and Yahoo! Classifieds (http://classifieds.yahoo.com). Under the agreement, the company will also have a presence in Yahoo! Shopping (http://shopping.yahoo.com), Yahoo!'s comprehensive one-stop shopping destination. 1-800-FLOWERS.COM will also participate in Yahoo!'s Fusion Marketing Online(R) (FMO) programs by utilizing Yahoo! Delivers, one of the Web's premier online permission marketing programs. "Yahoo!'s sensible and powerful approach to e-commerce meshes with the overall goals of 1-800-FLOWERS.COM," said Chris McCann, senior vice president, 1-800-FLOWERS.COM. "It is obvious that consumers have embraced Yahoo!, and we are very pleased to have developed this relationship with them."