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Monday November 22, 12:00 pm Eastern Time
Company Press Release
SOURCE: Peace Arch Entertainment Group, Inc.
Peace Arch Entertainment Launches B2B Web Venture StreamScapes.com
VANCOUVER, British Columbia, Nov. 22 /PRNewswire/ -- Peace Arch Entertainment Group Inc. (Amex: PAE - news; Toronto: PAE.A - news, PAE.B - news), which develops, produces and distributes proprietary television programming for worldwide markets, today announced the successful launch of its new web-based business venture, StreamScapes(TM).
Initially targeted at the ``Business-to-Business' marketplace, StreamScapes is a complete family of products and services developed to advance the use of real-time media on the World Wide Web. StreamScapes provides an easy-to-use, cost-effective webcasting solution for industry, government and entertainment organizations.
``For the past several years, we have seen broadcasters introduce streaming, but without an easy way for smaller organizations to deliver real-time audio and video from within their web sites,' observed Blair Reekie, President of The Eyes Multimedia, a Peace Arch subsidiary which develops and produces narrowcast, broadcast and web cast programming. ``We worked closely with our top government and corporate clients to create an ideal streaming product that could meet their needs in a number of communications strategies.'
The StreamScapes product addresses all aspects of a customer's streaming needs. Video masters are either produced in-house or delivered as finished presentations. Programs are then digitized and encoded by on-staff video producers and placed on the Company's dedicated, streaming video servers. Viewers may access materials from around the world, 24 hours a day, 365 days a year, for an extremely low cost per play.
``We are concentrating on a unique niche,' continued Reekie. ``Other streaming organizations are adopting a classic broadcast paradigm such as 'boxing' or 'racing' at a set time -- for a set duration. At StreamScapes, we are focusing on Pay-Per-View and On-Demand programming for specific target audiences. The viewers have total control over what they watch and when.'
StreamScapes may be used by public and private sector organizations to disseminate internal or external communications. Manufacturers can stream product promotions and instructional videos for consumers; advertising agencies can provide real-time commercials within client web sites; and retailers can make specific advertising and promotional media available to enhance their e-commerce initiatives.
``It took a company dedicated to television production to really advance the use of real-time media on the Internet,' commented Cameron White, Chief Executive Officer of Peace Arch Entertainment Group Inc. ``Through our various operating divisions, we can develop and produce all forms of programming, from 30-second commercials to one-hour drama series, to feature-length television movies -- and now distribute them real-time on the World Wide Web.'
``In the past, low bandwidth caused the Web to be largely the domain of static, print-based media. However, with telcos, utilities and cable companies spending billions of dollars to establish broadband infrastructures across the U.S. and Canada, StreamScapes will be in a position to deliver substantial new media through this burgeoning new pipeline,' concluded White.
Peace Arch Entertainment Group Inc. (formerly Vidatron Entertainment Group Inc.) develops, produces and distributes proprietary television programming for worldwide markets. The Company is headquartered in Vancouver, British Columbia, and its stock trades on the American Stock Exchange under the symbol ``PAE', and on the Toronto Stock Exchange under the symbols ``PAE.A' and ``PAE.B'.
This press release includes statements that may constitute forward-looking statements, usually containing the words believe, estimate, project, expect or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.
Additional information on Peace Arch Entertainment Group can be accessed on the Internet at www.peacearch.net.
For additional information, please contact: Tina Baird, Media Relations at (604) 985-8991 or R. J. Falkner & Company, Investor Relations Counsel at (800) 377-9893 or via e-mail at jerry@rjfalkner.com.
SOURCE: Peace Arch Entertainment Group, Inc.
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