To: BudLong who wrote (7484 ) 11/22/1999 1:29:00 PM From: jeffrey rainey Respond to of 9440
Alloy Online Relaunches and Redesigns Site With Multimedia and Interactive Components From Top Content Partners Partners include RealNetworks, Entertainment Boulevard and Scour.net NEW YORK, Nov. 22 /PRNewswire/ -- Alloy Online Inc. (Nasdaq: ALOY - news), announced today that it has relaunched its Alloy.com (http://www.alloy.com) Web site, the nation's leading Internet destination for the 56 million teenagers in Generation Y. Most importantly, the new redesign site embraces partnerships that position Alloy.com as the first teen-oriented multimedia site offering MP3 and video downloads, radio station broadcasts, live celebrity chats, shopping, email accounts and online gaming available through one destination. The newly redesigned site features multimedia and interactive technologies from leading industry partners including RealNetworks®, Scour.net and Entertainment Boulevard. These partnerships enable Alloy.com to offer the following: -- RealNetworks' RealSystem(TM) technology broadcasts music and videos directly from Alloy.com, allowing users to listen to broadband and Internet radio stations and view music videos at speeds up to 300 kbps. RealNetworks digital music software RealJukebox(TM) also enables users to download, organize and listen to various formatted music files on Alloy.com. -- Scour.Net is a search destination for broadband entertainment, and will allow the Alloy users to find audio and video on the net, including downloadable music, music videos and movie trailers. -- Entertainment Boulevard supplies users with a music video catalog that can be directly accessed via Alloy.com. 'Combining our established brand with the new partnerships and services represents a natural progression for Alloy,' commented Matt Diamond, CEO and co-founder of Alloy Online. 'Generation Y has always been Net savvy and Alloy continues to shape and be a part of the Internet teen pulse.' While continuing to offer the highest quality content, community, commerce and entertainment information, the new site also features enhanced page setups incorporating the latest Web technologies for a more individualized Web experience. In addition, the new Alloy.com site introduces three new features, 'Voice Chat,' 'My Jumps' and 'E-Postcards.' 'Voice Chat' brings voice-enabled chat over the Web between two parties and up to 10 while on the Alloy.com site. Additionally, 'My Jumps' is a bookmark-type feature that allows the user to easily customize and save pages from the Alloy.com site in a personal pop-up menu. And likewise, 'E-Postcards' will allow users of Alloy.com to individually create and instantly send non-generic, hip and teen-minded electronic greeting cards over the Internet. One of the most popular destinations for teens both online and off, Alloy.com, in combination with its offline components has a total reach of more than 15 million individuals per month.