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To: yellowfintuna who wrote (17239)	11/22/1999 1:32:00 PM
From: Roy F	Respond to of 29970

Excite@Home Invites Holiday Shoppers Into Its 3D Living Room New E-Commerce Service Allows Consumers to Try Before They Buy November 22, 1999 01:11 PM REDWOOD CITY, Calif., Nov. 22 /PRNewswire/ -- Excite@Home ATHM today announced the grand opening of its "3D Holiday Shop," located at shopping.excite.com. The 3D Holiday Shop showcases hot holiday toys in a three-dimensional virtual environment, allowing users to rotate, flip and examine each product so they can make a more informed purchasing decision. Designed by Excite@Home's Extreme team, with technology created by Shout Interactive, the 3D Holiday Shop redefines window shopping for the next millennium. (Photo: newscom.com ) "The new Excite Shopping Service was created to help shoppers find the products and services that best suit their needs in the easiest way possible," said Joe Kraus, co-founder and senior vice-president of Excite@Home. "The revolutionary 3D Holiday Shop helps consumers do that in a very creative and fun way, by offering them true interactive trying power through this first-of-its-kind shopping experience." Excite's 3D Holiday Shop is one of the first shopping platforms that allows users to view a gift from all angles while also watching and listening to a product's unique features. Once entering the 3D living room, designed with a roaring fire and lighted Christmas tree, shoppers can select one of a number of this year's hot toys from the gift guide, including Toy Story 2 Flight Control Buzz Lightyear(TM), Rock & Roll Elmo(TM), Sega Dreamcast Console and Millenium Princess(TM) Barbie(R). As each product is selected, it takes center stage in the living room for the user to more closely examine it. For example, shoppers can click on "Buzz Lightyear" to zoom in and out on Buzz, rotate him for a 360 degree view, and click to hear him speak! The 3D Holiday Shop is part of the new Excite Shopping Service launched on Monday, November 22nd. The new service is integrated throughout the entire Excite portal and offers a number of personalized and guide-oriented features, including a product alert, gift guides and the 3D Holiday Shop. The Excite Shopping Service is located at shopping.excite.com . About Excite@Home Excite@Home is a global media company offering media services through Excite (www.excite.com) and broadband subscription services through @Home (www.home.com) and @Work (www.work.com). MatchLogic (www.matchlogic.com) offers marketers industry leading digital advertising capabilities including rich media production, ad and email services, user profiling and targeting and database analysis and management all integrated into a complete solutions package. The company has a worldwide footprint of 72 million cable homes to deliver on its vision of bringing personalized content to consumers "All Band, All Device, All the Time." For investor information about Excite@Home, please call our stockholder services hotline at 888-924-9248. NOTE: Excite@Home, @Home, and the @ logo are trademarks of the AtHome Corporation and may be registered in certain jurisdictions. All other brands and products are trademarks of their respective companies. SOURCE Excite@Home