surely a repeat post,but i just dug it out today and found it useful,is from July
<< StarBase Launches the First Global Collaborative Web Community
for Software Developers
07/01/1999
PR Newswire
(Copyright (c) 1999, PR Newswire)
OpenAvenue Takes Leadership Role in Providing Developers with an
Online Workplace for Creating, Sharing, and Collaborating in Software
Projects
SANTA ANA, Calif., July 1 /PRNewswire/ -- StarBase Corporation
(Nasdaq: SBAS), a leading provider of Internet and intranet based
technical collaboration products for web content management and web
quality control software, announced today the official launch of
OpenAvenue Inc., a vertical Portal servicing the software development
industry and its community of knowledge workers. The OpenAvenue brand
will represent a dynamic marketplace where virtual development teams,
formed around OpenAvenue's online workplaces, collaborate and share
knowledge on distributed software projects. OpenAvenue's flexible
architecture allows these projects to cover a wide range of source code
models, including private source code licenses, virtual consulting and
open-source software.
The uniqueness of OpenAvenue's business-to-business services model
stems from the portal's ability to quickly create online development teams
and enable developers to easily contribute their knowledge and code
directly into project repositories, while automatically controlling all phases
of the application's life cycle. OpenAvenue is powered by StarTeam, which
acts as a core technology hub where knowledge, contributions, and context
are created, stored, and maintained. By enabling developers to work
together successfully, OpenAvenue will establish itself as "the community"
for the software development world. The long-duration involvement in
development projects gives OpenAvenue substantial opportunities to (i)
generate advertising revenues, (ii) establish software development-related
business services, and (iii) establish an online storefront to sell
software-related products.
StarBase Corporation recently established OpenAvenue as a separate
corporation, with StarBase maintaining a majority equity stake in the
Company for a limited time. Other industry software and hardware
companies will join StarBase in supporting and accelerating the growth of
OpenAvenue by contributing content, supporting initiatives, and by taking
either equity or other partnership positions. Ultimately, OpenAvenue will
pursue a public offering. Prior to the Portal going live this fall, Open
Avenue is actively recruiting projects by freely hosting open-source,
shareware, and consulting projects, with a high degree of success.
William R. Stow III, chairman and chief executive officer of StarBase ,
stated, "I believe that OpenAvenue will make obsolete the way many
software companies currently sell their products. It is vital for StarBase
and other software companies to join the new Internet economy and ride
the rising tidal wave. We are joining with many other major industry
partners who together with us will provide the necessary leadership as
OpenAvenue unfolds."
Jayson Minard, co-founder and Chief Technology Officer of OpenAvenue
stated, "The press, software developers, and users have been telling
companies to get involved in open-source. Software and hardware
companies are saying they want to be involved. The problem isn't lack of
interest, but rather lack of the 'how' to start and sustain their open-source
initiatives. OpenAvenue provides the 'how', with a channel to public
collaboration in software development, consulting, and support. For
developers, OpenAvenue has substantially lowered the barrier to
open-source participation by creating a highly intuitive interface. In effect,
we are making open-source transparent for the mainstream developer, and
automating the project lifecycle."
Carlos Caballero, general manager of OpenAvenue, stated, "OpenAvenue
is about content, knowledge and community. The community forms around
the content supplied by our partners, and then collaborates to produce
knowledge, which in turn creates additional content. Our Portal will attract
developers who want to work on global development projects and who
seek real-life knowledge and support. It will also attract software users
looking for the hottest and greatest products generated by our community
of developers. OpenAvenue's mission is to create, sustain, empower and
grow an independent community of the world's best knowledge workers,
working on world-class projects and supported by the best companies in the
software industry."
About OpenAvenue
OpenAvenue is a privately held company located in Scotts Valley,
California, with current majority ownership held by StarBase Corporation
(Nasdaq: SBAS). OpenAvenue is a Web-based brand specializing in the
hosting, management and execution of collaborative development projects,
and can be found online at www.openave.com.
About StarBase
StarBase Corporation offers a complete family of advanced Internet and
Intranet-based technical collaboration products for web site production,
e-commerce application development and software configuration
management for mission critical applications. StarBase products were
designed to improve development team productivity throughout the
corporate enterprise over internal networks or remotely on the Web.
StarTeam has won several awards including being named the 25th fastest
growing ISV for Windows by Microsoft and CMP Media in April 1999 and
"Best of the Test Center" by InfoWorld in Jan. 1998. Leading organizations
such as Hollywood Entertainment, Bank of America, Boeing, Dell
Corporation, Intel Corporation, Sprint, and Xerox have chosen StarTeam to
aid in their development projects. StarBase is located at 4 Hutton Centre
Drive, Suite 800, Santa Ana, CA 92707. Tel: (714) 445-4400. Fax: (714)
445-4404. Visit StarBase 's web site at www. starbase .com.
When used in the preceding discussion, the words "believes, expects, or
intend to" and similar conditional expressions are intended to identify
forward-looking statements. Such statements are subject to certain risks
and uncertainties and actual results could differ materially from those
expressed in any of the forward-looking statements. Such risks and
uncertainties include, but are not limited to, (i) conditions in the general
economy or the software industry, (ii) the timely development and market
acceptance of products and technologies, (iii) competitive factors, (iv)
demand for team productivity software products, (v) sell-through of
products in the sales channel, (vi) and other risks described in StarBase
Corporation's SEC reports and filings.
StarBase and its product names are trademarks of StarBase Corporation.
All other product and company names herein are trademarks of their
respective owners.>>
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