America Online Launches Extreme Shopping Catalog
November 24, 1999 09:01 AM
DULLES, Va.--(BUSINESS WIRE)--Nov. 24, 1999--
New Online Catalog on Shop@AOL Showcases the Ultimate Fantasy Gifts to Give and to Get This Holiday Season
Whether you're looking for jewels or the latest Jewel CD, chances are if you can't get it at America Online's Shop@AOL -- the Internet's No. 1 online shopping destination -- you can't get it at all!
America Online today launched the newest of its online catalogs on Shop@AOL, featuring a selection of fantasy gifts from several of AOL's premier merchant partners. A first for AOL and the Internet, the "Extreme Shopping" catalog makes it easy for holiday shoppers to browse and buy the most extravagant and creative gifts available online and on the Web with just a few clicks of their mouse. Among the items featured in the Extreme Shopping catalog are:
An Official NASCAR Racecar. Have you ever wanted to own and drive your very own NASCAR stock car? Well, here's your chance to "get into the driver's seat." A Shop@AOL exclusive, this gift features an authentic, fully equipped 1998 Chevrolet Monte Carlo NASCAR Busch Grand National Car and the ultimate fantasy getaway for any driving enthusiast: Two round-trip tickets (including hotel accommodations for two nights) from anywhere in the United States to Las Vegas, Nevada, and instruction for two on the 1.5 mile Richard Petty Racing Track on the Las Vegas Motor Speedway. Also included are two driving suits that are exact replicas of those worn by Damon Lusk and Andy Belmont of the America Online Racing Team. Drivers, start your engines!
A Dream Home in LA's Beverly Hills. Offered by AOL partner Realtor.com, this secluded Mediterranean-style estate is situated on a promontory overlooking Beverly Hills, California. Leading up to the enchanting villa, which features 4 bedrooms, 6 bathrooms, maids' quarters, a formal living room with fireplace and dining room, a paneled library, gourmet kitchen and guest house, is a long, private tree-lined drive and a courtyard with fountain. Beyond the loggia is a pool, spa and city lights -- all beautifully framed in lush landscaping.
A Monster Home Entertainment system: Shop@AOL merchant partner 800.COM delivers an exceptional home theater system designed to surprise and delight your senses. This extreme entertainment system is equipped for an incomparable home cinema experience. Featured components include: the mammoth Toshiba 65-inch Projection TV, capable of High Definition performance; harmon/kardon entertainment components; Infinity speakers that deliver rich, dynamic sound; a multi-disc CD player that will keeping things spinning; and more!
10.5 Carat Step-cut Diamond Ring with 4.5 Carat Sapphires. A Shop@AOL exclusive from luxury retailer Ashford.com, this one-of-a-kind ring is individually designed, hand-crafted and set in platinum. The diamond is D color and internally flawless. Two sapphires, totaling 4.5 carats in weight, are on either side of the 4.5 carat high-quality diamond. (Price: $850,000.
Patrick Gates, AOL's Vice President of E-Commerce said: "This holiday season people will buy just about everything online, from books and music to furniture, diamond rings -- even antique cars and million-dollar homes. An important milestone for e-commerce, it will also be the first time that many online shoppers log onto their computers to shop for fun. By shopping online, consumers can escape the hassle of running to crowded stores, making it easier, more convenient and far more relaxing to use the mouse, instead of the mall, this holiday season."
Gates continued: "Our goal is to make the online shopping experience so rewarding, enjoyable, easy and fun for people that they make Shop@AOL a natural extension of their retail shopping habits. And Shop@AOL has something for everyone, from those on a tight budget to those who are looking for the best gift at whatever the price."
Recently called "the Internet's Miracle Mile" by Forrester Research, Shop@AOL delivers the easiest, most compelling and dynamic shopping experience available in cyberspace. Offering online users a cutting-edge new shopping experience, the site brings together millions of products from more than 275 brand-name merchants, a 100% Guarantee of satisfaction and security, a graphically superior and user-friendly interface, and convenient shopping tools and features, all in one easy to use, best-of-breed shopping destination.
In addition to Extreme Shopping, this holiday season Shop@AOL features almost 30 new Gift Catalogs and Gift Centers covering every imaginable product category. The theme-and occasion-based Catalogs highlight a great gift ideas from a wide selection of AOL merchant partners in categories ranging from Hot Toys to Luxury Gifts for holidays such as Kwanzaa, Hanukkah and Christmas.
About America Online, Inc.
Founded in 1985, America Online, Inc., based in Dulles, Virginia, is the world's leader in interactive services, web brands, Internet technologies and e-commerce services. America Online, Inc. operates: two worldwide Internet services, America Online, with more than 19 million members, and CompuServe, with more than 2.2 million members; several leading Internet brands including ICQ, AOL Instant Messenger, Digital City Inc.; the Netscape Netcenter and AOL.COM portals; Netscape Navigator and Communicator browsers; AOL MovieFone; Spinner.com, Winamp and SHOUTcast. Through its strategic alliance with Sun Microsystems, the company develops and offers easy-to-deploy, end-to-end e-commerce and enterprise solutions for companies operating in the Net Economy.
Editor's Note: For b-roll that includes screen shots and live footage of the items noted above, please contact Bonnie Williamson at 703/265-1746.
CONTACT: America Online Inc. Julie Mason, 703/265-0059
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