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Strategies & Market Trends : Rande Is . . . HOME -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (15663)	11/24/1999 2:23:00 PM
From: Kevin Shea	Read Replies (4) \| Respond to of 57584

LPTHA .... intraday being held back at precisely 9.125... 15 minute chart looks like an aircraft carrier (or eastern Arkansans)

To: Rande Is who wrote (15663)	11/24/1999 2:28:00 PM
From: Frog 99	Read Replies (1) \| Respond to of 57584

BDE Gets mention in WSJ and USA Today Wall Street Journal and USA Today FROM: Brilliant Digital Entertainment ---------------------------------------- Brilliant Digital Entertainment appears in today's The Wall Street Journal and USA Today articles on the launch of Time Warner's Entertaindom Web site. The site will feature Brilliant Digital's 3-D animated Multipath Movies, including "Superman." The following link will take you to the text of the USA Today article. The Wall Street Journal article text appears below. USA Today "Time Warner `toons, tunes and TV - that's Entertaindom" usatoday.com The Wall Street Journal "Time Warner Will Launch Its Entertaindom Web Site" By MARTIN PEERS Staff Reporter of THE WALL STREET JOURNAL NEW YORK -- Time Warner Inc. will launch its entertainment Web site, Entertaindom, on Monday, offering a range of programming including 10 specially designed shows aimed at staking out a place in the rapidly growing market for online video entertainment. Entertaindom's content will be drawn from Warner Bros. film studio, Time Inc.'s Entertainment Weekly magazine and Warner Music Group, as well as several outside companies. It's the fruit from the media conglomerate's cross-divisional digital effort formed earlier this year. The programming includes the animated talk show "The God and Devil Show," "Cartoon Cinema" with Looney Tunes cartoons, and "Rhino Retro," a nostalgia show produced by Warner Music label Rhino Records focusing on different eras in show business. In addition, the site will offer a three-dimensional version of "Superman" produced by Brilliant Digital Entertainment Inc. Many of the shows will be just five to eight minutes long. Entertaindom is one of several so-called hub Web sites being developed by Time Warner, although the number of those hubs has dropped in the past six months to three from five. Richard Bressler, Time Warner Digital Media chairman, said Tuesday the final number was still evolving but the company would likely launch one site on news, information and sports, and one on personal finance in addition to Entertaindom. Earlier plans for separate hub sites devoted to sports and lifestyle, respectively, have been dropped. Time Warner expects the site to draw approximately two million to three million "unique users" by the end of its first month, said Jim Moloshok, president of Warner Bros. Online, who oversaw development of the site together with chief programmer Jim Banister, an executive vice president of Warner Bros. Online. >From 65% to 70% of Entertaindom's revenue will come from advertising in its first year, Mr. Moloshok added, with the rest coming from electronic commerce, largely from fees paid by retailers for links from Entertaindom to their sites. Time Warner said it has about 15 advertisers signed up already including J.C. Penney Co., Microsoft Corp. and Intel Corp. E-commerce should contribute a greater proportion of revenue some time next year, when Entertaindom plans to start charging viewers to watch previous episodes of its shows, Mr. Moloshok said. Time Warner has yet to work out some details of how it will charge for certain pay-per-view transactions, the fees of which could be as small as 50 cents -- what the company calls "microtransactions" -- for a rerun of one of its shows' episodes. To back up the launch of the site, Entertaindom plans a heavy Internet advertising campaign in the first month, broadening out to print media and television in January. Much of the print and TV ads will run on Time Warner-owned outlets at in-house rates. Mr. Moloshok declined to disclose the cost of the campaign but said an equivalent media buy for a company paying full ad rates would be in the