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Non-Tech : Zany Brainy -- Ignore unavailable to you. Want to Upgrade?

To: Mr. Park who wrote (429)	11/26/1999 11:18:00 PM
From: Tradelite	Read Replies (1) \| Respond to of 485

ZANY had a nice-looking ad supplement in our metro area newspaper this week----easier on the eyes than the ones usually provided by Toys R US. The ad contains discount coupons and promotes online shopping at the website. Been out of ZANY for a short while. Will try to get some on Monday, if market conditions permit. Agree it is a little bizarre for anyone to compare SKDS with ZANY, when ZANY has 100 stores in highly visible, affluent locations.

To: Mr. Park who wrote (429)	12/8/1999 1:47:00 PM
From: DEER HUNTER	Read Replies (1) \| Respond to of 485

Wednesday December 8, 12:16 pm Eastern Time Company Press Release SOURCE: ZanyBrainy.com ZanyBrainy.com Debuts as One of Top Internet Toy Stores On Gomez Advisors' Scorecard New Site Ranked Above ToysRUs.com and Toysmart.com by Leading E-commerce Research Firm NEW YORK, Dec. 8 /PRNewswire/ -- After launching only three weeks ago, ZanyBrainy.com, an e-commerce venture of Zany Brainy, Inc., (Nasdaq National Market: ZANY), was recognized as one of the top five toy e-retailing sites by Gomez Advisors, the leading provider of e-commerce research and analysis. ZanyBrainy.com, received its highest marks in the Ease of Use, Customer Confidence, and Overall Cost categories. ''We are thrilled to be ranked as one of the top toy sites by Gomez after only being online for three weeks,'' said Tom Vellios, president of Zany Brainy Inc. ''Achieving recognition for our outstanding customer service demonstrates our commitment to excellence in both the bricks-and-mortar and online stores. As in our 103 Zany Brainy stores, ZanyBrainy.com is designed to be user- friendly for all ages and complements our product mission of offering quality toys for children at the right price.'' Launched in mid-November, ZanyBrainy.com features nonviolent, high-quality and age-appropriate toys such as games, puzzles, audiotapes, videotapes, books, arts and crafts, software, dolls, plush toys and electronic toys, in addition to hundreds of exclusive products from Zany Brainy. Zany Brainy Inc., founded in 1991, has 103 stores in 26 states across the country. Zany Brainy, Inc. (Nasdaq National Market: ZANY), recently entered into a joint venture with Online Retail Partners (ORP), a venture capital and e-commerce integrated solution for branded retailers, to create ZanyBrainy.com. About ZanyBrainy.com ZanyBrainy.com (www.ZanyBrainy.com) is dedicated to offering products that entertain and educate children while instilling a sense of wonder and a lifelong passion for learning. Setting a precedent for e-commerce today, ZanyBrainy.com brings the magic of Zany Brainy's unique in-store experience to the Web to create an innovative toy shopping experience. It provides online shoppers with guidance and recommendations from real-life KIDsultants, allows users to virtually try a product with its exclusive ''Try Me'' feature and permits consumers to shop however they want-by age, category, brand and more. About Gomez Advisors, Inc Gomez.com is the recognized online leader in providing consumer and business-based e-commerce research, tools and analysis to empower consumers to make informed online purchasing decisions. The Gomez.com site has grown into a premier online hub for both consumers and businesses to evaluate online service and product providers through nationally recognized Internet Scorecards that rank the performance and quality of the online service offerings for selected industries including brokerage firms, banks, travel agents, autos, auctions and booksellers. Gomez Advisors also features GomezPro, a subscriber-based e-commerce intelligence platform. GomezPro features foremost industry experts offering detailed, proprietary research and analysis of e-commerce trends, the current competitive environment coupled with detailed consumer behavior and real-time data tools to enable businesses to better attract and retain Internet consumers. The Gomez Web site at www.gomez.com provides e-commerce industry news, analysis and Internet Scorecards tracking a variety of industries. Contact: Sue Hirsch Cone Interactive 212-973-1356 ext. 112 shirsch@coneinc.com SOURCE: ZanyBrainy.com