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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium -- Ignore unavailable to you. Want to Upgrade?


To: star56 who wrote (33246)11/25/1999 8:27:00 PM
From: puborectalis  Respond to of 108040
 
Great interview with BGST CEO on RADIOWALLSTREET.COM...gross margins are >30% with 1.3M EMAIL list growing at 5% a week...more than 3400 titles for sale....BigStar Entertainment, Inc. is a publicly traded (NASDAQ: BGST) online marketing
company specializing in filmed entertainment. Bigstar.com (http://www.bigstar.com) is
the company's entertainment superstore for movie lovers and features more than 70,000
filmed entertainment products including feature films, educational, instructional, TV
series, and fitness shows on all formats including videos, DVDs and laserdisc. BigStar
integrates over a dozen filmed entertainment information databases to create one of the
most engaging sites on the web. The site features reviews, celebrity chats, star
biographies, and daily movie news. In addition, bigstar.com customers can purchase
videos and DVDs at discount prices or take advantage of special promotions daily on the
site.

Knowing that serious filmed entertainment customers have specific information needs,
bigstar.com has developed two specialty areas. For the hard-core DVD enthusiasts,
BigStar offers a DVD area with a complete catalog of all DVD products and hard-to-find
technical information including specifics on sound re-mastering, digitizing technology,
and picture quality.

For children's video buyers, the kid's video section is an informative and comprehensive
online children's specialty store. This section features age-specific search capabilities
and authoritative endorsements offering parents the information they need to make
informed purchase decisions. Eveline Carsman, Ph.D., world-renowned child advocate
and author of Children's Video Review Newsletter provides bigstar.com with age
appropriate rating and the “Ask Dr. Carsman” column. BigStar has also incorporated
endorsements from the Coalition for Quality Children's Media.

BigStar is a direct marketing company that has developed proprietary direct e-mail
marketing technology. This technology allows BigStar to customize promotions and
communications to its customers based on demographics, prior purchase history and
browsing behavior. BigStar's business partners include Yahoo!Chat, America Online,
Moviefone.com, FortuneCity.com, Earthlink, Black Star, The New York Times on the Web
and Gay.com.

Astrophile.com is a content-only entertainment web site powered by BigStar. The web
site features more than 4,400 biographies, 240 interviews, 2,000 movie stills and 150
transcripts of chats with popular actors and actresses and is updated weekly.
Astrophile.com is one of the most comprehensive and up-to-date information sources of
Hollywood celebrities on the Internet. Astrophile.com was recently selected by
Entertainment Weekly as a “really useful movie site.”

Bigstar.com was founded by David Friedensohn, CEO and Chairman of the Board, and
David Levitsky, Executive Vice President, General Manager and Director. David
Friedensohn is the former CEO of SonicNet and was the director of corporate
development at Viacom. David Levitsky was most recently the marketing director at
Columbia House where he was responsible for selling more than 1.5 billion in videos and
launching ColumbiaHouse.com throughout his career. BigStar was founded in 1998 and is
headquartered in the historic South Street Seaport section of New York City.