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Microcap & Penny Stocks : HouseHoldDirect.com (BYIT)-The Next SAMS/Walmart Ecommerce -- Ignore unavailable to you. Want to Upgrade?

To: smarts who wrote (2785)	11/29/1999 9:30:00 AM
From: wlcnyc	Respond to of 2994

"Monday November 29, 8:45 am Eastern Time Company Press Release SOURCE: HouseHold Direct.com, Inc. HouseHold Direct.com Launches National Outbound Membership Telemarketing Campaign; Membership Tests to Begin Immediately NEW YORK, Nov. 29 /PRNewswire/ -- HouseHold Direct.com, Inc., householddirect.com (OTC Bulletin Board: BYIT - news). In preparation for the scheduled launch of the updated ``cost-plus' shopping portal in January 2000, the Company has initiated the first phase of a membership marketing campaign designed to enroll nearly 10,000 members during several testing periods. Tests will include Atlanta, Georgia and Birmingham, Alabama. The Company will be testing several different membership prices, and the bundling of ISP and Telco service plans to the monthly membership fee. Some initial price offers will include a free 30-day trial, and feature several premiums for rapid membership enrollment. As the test results are proven, direct mail solicitation to pre-qualified homeowners will be added to the marketing mix. When the Company begins the full marketing implementation, scheduled for the first quarter of 2000, traditional Internet and other media support will be added. The National Telemarketing Association, or NTA, is directly coordinating the national telemarketing effort. This campaign will involve the coordination of several specialized teams who have proven successful at member-based sales offers. Under contract by other membership service providers, they have generated as many as 20,000 to 40,000 memberships monthly on a sustained basis. Because the marketing efforts of the Company will be directed to pre-qualified homeowners, and augmented by direct mail, the success rate should exceed other testing media. HouseHold Direct.com (www.HouseHoldDirect.com) offers a unique ``cost-plus' shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific product offers to qualified consumers. For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to infohhd@earthlink.net. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. SOURCE: HouseHold Direct.com, Inc." biz.yahoo.com Bill

To: smarts who wrote (2785)	11/30/1999 8:41:00 AM
From: wlcnyc	Respond to of 2994

Tuesday November 30, 8:01 am Eastern Time Company Press Release SOURCE: HouseHold Direct.com, Inc. HouseHold Direct.com Announces Investor Relations Campaign NEW YORK, Nov. 30 /PRNewswire/ -- HouseHold Direct.com, Inc. (OTC Bulletin Board: BYIT - news) has retained the services of the SmartStockAdvisor Group, an internet-oriented Investor Relations firm. This step is being taken as part of a multi-pronged approach to increase exposure for the Company and enhance the quality of shareholder relations. John Folder, CEO, of HouseHold Direct states: ``We are approaching a point in our business plan execution where many events are on the verge of fruition and positive momentum is building. The time is right to seek additional support for shareholders and to spread the unfolding HouseHold Direct story. The SmartStockAdvisor Group will be a professional and effective conduit for dissemination of information to shareholders and a means for us to stay close to investor questions and concerns. They are one of the few firms who interact with shareholders directly on the Internet as well as through the traditional means of phone, e-mail, and press releases. Just as we see the need for value-added service and support in our E-commerce model, we think that shareholders and potential shareholders will benefit from the service and support they will provide.' ``The hiring of the SmartStockAdvisor Group is the first step in HouseHold Direct.com's effort to increase investor awareness of our Company, its business plan, and our E-commerce platform. Because HouseHold Direct.com anticipates the European and Asian marketplaces will offer significant future opportunities for generating revenue, we intend, when appropriate, to hire a prominent European-based firm who will help increase exposure for our Company in these target marketplaces. In due course, we expect to file for a listing on one or more of the major European stock exchanges.' As a means to provide timely and complete reference information to the Company's current and future shareholders, the Company has also contracted with 1st Net Technologies (http://www.1stnettech.com/HouseHoldDirect/) for their comprehensive Internet based corporate information services. The Company expects that its future investor relations functions will require the commitment of significant staff to support its growing requirements. Brian Connolly of the SmartStockAdvisor Groups states: ``We look forward to working very closely with John Folger and the other talented professionals associated with this exciting effort, and assisting their relationships with the shareholders who are so central to HouseHold Direct's success. Over the course of the next few weeks, we will report on the incredible new developments within HouseHold Direct.com, including the status of their business plan; their enhanced E-commerce Web Site; and other initiatives HouseHold Direct.com is taking to ensure its business plan succeeds.' HouseHold Direct.com (http://www.HouseHoldDirect.com) offers a unique ``cost-plus' shopping service on the Internet that allows consumers to buy brand name products at direct manufacturer and distributor prices. By eliminating any retail markup, the consumer benefits directly, and the manufacturer gains the ability to offer extremely specific product offers to qualified consumers. Recently HouseHold Direct was listed by Fortune Magazine in an article entitled ``The New World of M&A, Choice Morsels: Born to be Bought,' as one of three companies in the buyers club category, the others being Accompany and Mercata. For additional investor, media information or to have your name and address included on the Company mailing list, please address all inquiries to smartstockadvisor@yahoo.com. Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this press release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the company's actual results in the future periods to differ materially from forecasted results. These risks and uncertainties include, among other things, product price volatility, product demand, market competition, risk inherent in the company's domestic and international operations, imprecision in estimating product reserves and the company's ability to replace and expand its holdings. SOURCE: HouseHold Direct.com, Inc. biz.yahoo.com Bill