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To: interesting man who wrote (113)	11/29/1999 11:56:00 AM
From: Francois Goelo	Respond to of 131

<SHPS... shopss.com to Exhibit at COMDEX/Israel '99... PLAINVIEW, N.Y., Nov. 29 /PRNewswire/ -- shopss.com, Inc. (OTC Bulletin Board: SHPS), the pioneering virtual shopping mall, today announced that it will exhibit at COMDEX/Israel '99. The shopss.com booth, the largest at this year's show, will occupy over 3000 square feet together with a 1000 square foot shopss.com cafe, which will provide free pizza and coffee. The event will be held at The Israel Trade Fairs & Convention Center in Tel Aviv, Israel from November 30, 1999 though December 2, 1999. COMDEX/Israel '99 is a business to business event specifically for information technology professionals, business people and qualified IT decision makers. The event will provide businesses with the opportunity to sign up and become shopss.com dealerships or join the chain of shopss.com stores, where shopss.com members can purchase products and receive special discounts with their shopss.com cards and shopps.com coupons. Visitors to the booth can also register for gold card and regular shopss.com shopping club memberships, place online orders, participate in daily auctions and surf the Web. Also on display, will be a large selection of computers, including the Apple iMac, and the shopss.com delivery trucks, which allow consumers to place orders via the Internet for next day, same day, or 'right now' (approximately 15 minutes) delivery. The trucks have an array of products, including health and beauty items, computer accessories, frozen foods, and even piping hot pizza pie. "This is our first COMDEX and we look forward to showcasing shopss.com to businesses and consumers alike and how we stands apart from our competitors" said Rami Adler, CEO of shopss.com. "We also believe that business will realize the advantages of being part of the shopss.com network and accepting our Gold and regular membership cards." The shopps.com Gold Card membership, which is now available to Israeli consumers, will be expanded internationally next week. The gold card membership, which costs $299 per year, provides an array of benefits, including a free 500Mhz Pentium III computer. As part of the contract, Gold Card members must agree to receive one e-mail per day from shopss.com. The Gold Card membership also includes the shopss.com Phonetastic service, which provides unlimited calling throughout the U.S., Canada and Puerto Rico (Israeli consumers have use of this service in the U.S. only), participation in on-line auctions as a buyer and seller, 3 to 5 percent discount of all winning bids and special discounts on imported products. Gold Card membership will soon be introduced to the U.S. market. Regular shopss.com membership requires a two-year contract and a commitment to spend a minimum of $30 per month on the shopss.com website or at the shopss.com stores in Tel Aviv and Herzlia Petuach. Members who do not meet the $30 minimum requirement will be charged a $19.95 monthly service charge. Beyond the array of products available on www.shopss.com , members can also shop at other selected Internet stores, including Amazon.com, jcrew.com and 1-800-FLOWERS.COM. For more information: shopss.co.il (Hebrew) www.shopss.com CONTACT: James H. Post of Edelman PR, 212-704-4473, or jim_post@edelman.com, for shopss.com. SOURCE shopss.com, Inc. -0- 11/29/1999 /CONTACT: James H. Post of Edelman PR, 212-704-4473, or jim_post@edelman.com, for shopss.com/ /Web site: shopss.com shopss.co.il

To: interesting man who wrote (113)	11/29/1999 3:53:00 PM
From: Francois Goelo	Respond to of 131

**### SHPS/OSCR UP-DATE 11/29/99 ### I had some very enlightening phone conversations this morning with Jerry Conca and Israel Rosenfeld, both in Israel with the view of clearing up a few questions... 1) I requested that SHPS in the USA use a live receptionist rather than a complex and off-putting automated answering system.... The idea is to add to the Company's Credibility by having an open and friendly communication system, since not everyone is convinced it's for REAL, yet... Jerry liked the suggestion and plans to act on it... 2) ITDI International is essentially a Business representing substantial investment funds from Europe and the Middle East that acts as Intermediary, Broker and Advisor.... It will also be involved with distributing portion of the 1 Million computers to Central European countries... These are being manufactured mainly by SHPS subsidiary CCM, which will become, as a result, a major player in the computer manufacturing Field and will also profit from the arrangement... 3) Clearing up the "free long distance calls in the USA for all Gold card members" question: It's a misunderstanding, as this is an offer extended only to Israeli Gold Card Members visiting the US for calls within the US... Everybody else is paying $19.95, which is still very cheap... 4) What happens after the first Million Computers are sold? Then SHPS will start selling the SECOND MILLION! In fact I have already ordered mine before the demand outstrips the supply and plan to let the thread know how the whole deal went... 5) Another "quick way" to value SHPS is to base it on its membership, as these people should all be Bona Fide "Golden Card carrying fans" of the Company... $1000.00 per Member or Subscriber is an often used minimum figure, which time 1 Million Members, would translate into a Market Cap of $1 Billion, as soon as all the computers are sold in the Middle East, Europe and the USA, likely within 4 to 6 months, at the latest.... 6) Upon completion of the sale of the 1 Million computers, SHPS will have received $300,000,000 in Revenue... While there is no cost basis for the computers, as they are supplied by ITDI in exchange for Marketing Territory and e-mail advertising, the cost of sales, advertising and overheads has been estimated at around $50 Millions, leaving some $250 Millions in net Earnings, or an EPS of $11.36 that should be attained before the end of the second Quarter in 2000... Assuming a very conservative PE of say 25, we get a MIND BOGGLING $280.00/share, excluding earnings from other lucrative sources, such as rental of e-mail lists... 7) Disclaimer:** This is only my opinion, not a recommendation and no responsibility is accepted for errors or omissions... Potential investors should carry out extensive Due Diligence and only invest what they can afford to lose... JMHO, F. Goelo + + +