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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV -- Ignore unavailable to you. Want to Upgrade?

To: Craig Jacobs who wrote (8053)	11/28/1999 4:31:00 PM
From: Mike Fredericks	Read Replies (1) \| Respond to of 13157

Craig - I wrote: Unreal. I'm a shareholder so I gave them the info (the company already has all my info since I'm a shareholder) but if I'd run into questions like that for a normal plug-in I wouldn't have downloaded. Thank goodness they didn't ask for a phone number or else I wouldn't have signed up - I hate telemarketers with a passion.). You responded: You are missing the entire point !!!! ACTV's advertisers want to know who you are? This is specifically geared towards individualized advertising , don't you see that? With all due respect, it's you who missed my point. My point is that if I hadn't been a shareholder, I would have said forget it, I won't download the plug-in at all, it's not worth giving up even more of my privacy. We don't get eyeballs, we don't get revenue. And most of those questions are not at all necessary for advertising revenue. Why do they need my name and address? All they need for address-based demographics is my zip code. They should have made the questions optional, and I think people would feel better about it. IATV makes more money on the advertising if they have more demographic information. But a zip code and year of birth would have been plenty. The preferences questions should have been optional as well. You can build a profile of someone based on what they actually click on rather than what they say they want. As a software developer who has dealt with similar issues, what people want is often times very different from what they think they want. -Mike