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To: kendall harmon who wrote (73583)11/29/1999 8:57:00 AM
From: puborectalis  Read Replies (2) | Respond to of 120523
 
BGST on the prowl..BigStar Entertainment Announces Acquisition
Equity in Singles Site, Flirt.com, Acquired for Equity in BigStar Entertainment
Marketing Reach of BigStar Expanded
NEW YORK--(BUSINESS WIRE)--Nov. 29, 1999--BigStar Entertainment Inc. (Nasdaq: BGST - news), which operates www.bigstar.com, the leading online movie superstore, today announced it had acquired an equity interest in the Belamo Corporation, owner of www.Flirt.com, a direct marketing Web site dedicated to delivering products and content to women and men in their twenties. Financial terms of the investment were not disclosed.

Flirt.com records more than 300,000 unique visitors each month and has 100,000 active members on its e-mail list who have requested information on products and services available both on and offline. Adding Flirt.com's members to BigStar's own mailing list of over one million unique opt-in subscribers for filmed entertainment information and promotions will greatly increase the reach and effectiveness of BigStar's marketing strategies. In addition, BigStar will be able to apply its proprietary direct marketing software BigStar Direct(TM) to this expanded user base, which will accelerate BigStar's direct marketing strategy.