To: David Wiggins who wrote (8485 ) 12/7/1999 3:56:00 PM From: John Stichnoth Respond to of 29987
Am I just imagining, or do the ads so far fall into two areas: (1) Keep the investors happy, and (2) prepare the "vertical" markets for full commercial service in 90-180 days, recognizing the lead times these businesses have in their procurement process? The investor-targeted adverts are clear: Business Week, Wall Street Journal and Red Herring. I have no problem with preparing the vertical markets (Gas Journal, and the Construction Weekly just reported), although I wish this had occurred earlier. BLS said they would initially emphasize the vertical markets, and that is showing up in the ad counts, perhaps. I do have a problem with this management of the investment community that Bernie seems to be spending more and more of his resources on. What we need is real information, not redundant statements that everything is "on plan" (which revised plan are we talking about, Bernie?). Bernie: The market hates risk. Uncertainty is risk in the market's eyes. Your pronouncements have become less and less reliable, as your definition of being on plan has changed. As we continue to hear no news we will believe that there is more and more risk. If your object is to drive down the price of G* shares so Loral can increase its position cheaply, then you will succeed on the present course. But, you should be moving full tilt towards commerical service. Create successes, and then trumpet your successes. Sign up a real commercial customer, and then let everyone know you have done so. (For God's sake, Schlumberger has operations in remote areas all over the world, and they are making one of your phones. Can't you get them to commit on some service, and announce it to the world?!) Freeze out the competition before it gets started or gets a foothold. Best, JS