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To: Northern Cougar who wrote (73833)	11/30/1999 5:07:00 PM
From: kendall harmon	Read Replies (1) \| Respond to of 120523

DWCH running after hours: biz.yahoo.com Be careful to do your own due diligence, however. This story does not seem to be NEW as this release from NOVEMBER 4 shows <<(BSNS WIRE) Datawatch Joins Microsoft Data Warehousing Alliance Datawatch Joins Microsoft Data Warehousing Alliance Business/Technology Editors CHICAGO--(BUSINESS WIRE)--Nov. 4, 1998-- Datawatch's Revolutionary Monarch Data Pump lets IT professionals populate and refresh data marts and data warehouses built on the Microsoft SQL Server platform Microsoft Focus on Windows NT Expo - Datawatch Corporation (NASDAQ:DWCH), a leading provider of Enterprise Reporting and Service Center software, today announced that it has qualified for acceptance into the Microsoft Data Warehousing Alliance. With its Monarch(tm) Data Pump product, Datawatch joins an elite group of software vendors who support Microsoft's expanded Data Warehousing Framework, an open architecture for development of data warehouse solutions based on Microsoft SQL Server(tm) 7.0. Alliance members include Datawatch, Cognos, Ardent, PLATINUM, Prism Solutions, Sagent Technology, Informatica and others. Monarch Data Pump is a Windows NT Server(tm) application that lets companies acquire, transform and propagate data originating in ASCII and ANSI report files. Monarch Data Pump gives IT professionals a means to quickly populate and refresh data marts and data warehouses built on Microsoft's SQL Server 7.0 database, move legacy data into BackOffice applications, and migrate to the NT platform from competing platforms. "Existing reports and reporting systems represent an important source for data to be loaded into data marts and data warehouses," said Steve Murchie, data warehousing product manager at Microsoft. "By letting users acquire, transform and move report data to Microsoft SQL Server 7.0, Monarch Data Pump fills a need that is not addressed by vendors who offer table-to-table data transformation solutions." "Reports mask the complexities of underlying applications and database schema," said Marc Peterson, senior vice president of North American operations at Datawatch. "Data contained in reports has already been extracted, cleansed and denormalized. The power of a report-based data conversion solution is its ability to exploit all the knowledge and metadata inherent in existing reporting systems. Monarch Data Pump provides a practical, quick-to-implement solution for IT professionals who need to extract and transform data from legacy systems and don't have the time or resources to decipher database schema and program logic." "Companies are finding it is very difficult to build and maintain the complex code needed to extract and prepare data for decision support databases," said Robert Craig, vice president of Application Architectures at Hurwitz Group, an IT consulting firm in Framingham, Mass. "The extraction and transformation products are complicated and expensive, and often require in-depth knowledge of arcane data structures and legacy databases. Datawatch has realized there is an opportunity to use existing reports to source decision support databases, which should simplify and accelerate the data transition process.">>