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Non-Tech : Wal-Mart -- Ignore unavailable to you. Want to Upgrade?

To: Chip Roos who wrote (967)	12/6/1999 11:03:00 AM
From: Esway	Read Replies (1) \| Respond to of 1166

GARDEN CITY, N.Y., Dec 6, 1999 /PRNewswire via COMTEX/ -- Wal-Mart Stores, the world's largest retailer, and America Online, the Web's biggest access provider, are negotiating a potentially far-ranging partnership that could be announced this month, according to an exclusive report in the Dec. 6 issue of Inter@ctive Week. The Internet newspaper reports that Wal-Mart, playing a game of catch-up in the electronic-commerce field, will ink a broad-based deal to buy banner ads and other online placement on AOL's flagship online service to drive shoppers to a revamped Wal-Mart online storefront slated for launch next month. Industry sources told Inter@ctive Week Senior Writer Steven Vonder Haar that the retailer, in turn, will use its sprawling chain of Wal-Mart and Sam's Clubs locations to provide in-store promotions aimed at generating new subscribers for the AOL service. Past AOL partnerships with retailers, such as its deal with BarnesandNoble.com, have led the online service to host outlets for the retailers, and a similar arrangement with Wal-Mart is possible. It remains uncertain, however, whether the two industry giants are ready for a commitment that would so thoroughly intertwine their electronic commerce fortunes. Any deal between the two would seem to raise the stakes in online retailing as Wal-Mart signals a willingness to embrace big partnerships to strike back at Web rivals such as Amazon.com, writes Vonder Haar. In addition to being published in Interactive Week's Dec. 6 issue, complete reporting is posted to the newspaper's Web site, interactive-week.com. About Inter@ctive Week Inter@ctive Week, a Ziff-Davis publication, is the Internet's newspaper with a controlled circulation of 200,000 Internet business and technology professionals. It launched in 1994 as the first business-to-business paper for today's Internet economy. About Ziff-Davis Ziff-Davis Inc. is a leading media and marketing company focused on computing and Internet-related technologies, with principal platforms in print publishing, trade shows and conferences, online content and services, television and education. Ziff-Davis provides global technology companies with marketing strategies for reaching key decision-makers. Ziff-Davis has two series of common stock, one which is intended to track the performance of its Internet business ZDNet (NYSE: ZDZ), and one which is intended to track the performance of the ZD Group (NYSE: ZD), which includes print publishing, trade shows and conferences, product testing and online learning businesses, and an 81.5 percent retained interest in ZDNet. SOURCE Inter@ctive Week (C) 1999 PR Newswire. All rights reserved. prnewswire.com -0- CONTACT: Barry J. Zusman, 212-319-8383 or bzusman@plesser.com, for Inter@ctive Week WEB PAGE: interactive-week.com GEOGRAPHY: New York INDUSTRY CODE: CPR PUB