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To: Eric Jacobson who wrote (967)	12/2/1999 1:32:00 PM
From: NY Stew	Respond to of 6516

ETOWN.COM EXTRA: PEOPLE REALLY INTERACT WITH TVS December 1, 1999 12/1/1999 By the staff of etown.com HOW PEOPLE REALLY INTERACT WITH TVS December 1, 1999 -- We've always been skeptical about interactive TV. At present, the most "interacting" we do with our sets is checking the program guide. Well, at least that's taking off. Thomson Multimedia announced they have shipped 1.3 million TVs equipped with the Guide Plus+ interactive electronic program guide (EPG). More than 50 RCA and ProScan TVs currently include the no-fee guide. People love this form of interaction so much that Thomson has decided to include it in nearly all of its TVs. As Thomson COO James E. Meyer said, "Virtually all RCA and ProScan TV will include an electronic program guide in the year 2000, with televisions as small as 19 inches scheduled to have the 'no-fee' guide. By the conclusion of the International Consumer Electronics Show in January 2000, Thomson will have shipped 1.5 million sets with Guide Plus+. "A key reason for the rapid success of the EPG is it makes it easier for viewers to watch TV," Meyer explained. "With today's hectic lifestyles, consumers are seeking ways to simplify their lives, even when they watch TV." Earlier this year, Thomson conducted research with buyers of EPG-equipped RCA and ProScan TVs. Half of those surveyed said they use the guide every time they watch TV. Many reported plans to replace their paper guide with the electronic version, while one quarter of respondents had already made the switch to an EPG.