Hi Keith,
Something to read on a quiet trading day...
David Raine
Vancouver
Medsite Names Two Senior Marketing Appointments --- Former Schering-Plough and Procter & Gamble Executives Join Medsite to Contribute Healthcare Brand Management Experience
NEW YORK, Dec 2, 1999 (BUSINESS WIRE) -- Medsite.com, the physician's home on the Internet, today announced the appointment of Tom Feitel, as Senior Vice President, Corporate Marketing and Patty Klingbiel as Senior Marketing Director of Acquisition/Loyalty and Public Relations.
Mr. Feitel and Ms. Klingbiel will be responsible for managing the Medsite brand, including advertising, promotions, acquisition and retention programs, public relations, market research and creative services.
Mr. Feitel (46) brings to Medsite more than 20 years of marketing experience, most recently as Vice President of Suncare marketing for Schering-Plough Healthcare Products. Prior to Suncare, Mr. Feitel served in marketing and product management roles at Schering-Plough in a variety of over-the-counter categories, including female health, upper respiratory, GI, new products and Rx-to-OTC (over-the-counter) switch. Before that, he was with The Quaker Oats Company as a brand manager for several of the company's major food and beverage brands, including Life Cereal and Gatorade Thirst Quencher. Mr. Feitel received his B.A. in English from Yale University and his M.B.A. in Marketing from Columbia University.
Ms. Klingbiel (31) joins Medsite from Procter & Gamble's Health Care Division where she spent eight years in Brand Management for a variety of brands in Oral Care, including Crest Toothpaste and Fixodent. After running the Fixodent business, Ms. Klingbiel moved into New Business Development where she led development of a major new healthcare consumer brand. During her tenure at Procter & Gamble, Ms. Klingbiel was responsible for marketing to dental professionals and working with thought-leading physicians in developing new brands. Ms. Klingbiel received her Bachelor's degree in Business Administration from the University of Cincinnati.
Commenting on the appointments of Mr. Feitel and Ms. Klingbiel, Sundeep Bhan, Medsite's founder and Chief Executive Officer said, "The e-healthcare space is already crowded with companies vying for a foothold. We're very excited that we have been able to attract top-notch marketing talent like Tom and Patty to help the Medsite brand break through the clutter and build an enduring brand franchise."
About Medsite Headquartered in Manhattan, Medsite.com, Inc. is the physician's home on the Internet. The company, which operates Medsite.com ( www.medsite.com), offers a comprehensive range of user-friendly solutions in the categories of medical ecommerce, medical information, and communication services. Building on its first Internet business, MedBookStore, Medsite has become a healthcare destination site offering an extensive selection of medical books, software, journals and supplies, electronic physician credentialing, the latest medical news, a scheduling tool for the medical community, a customizable finance channel, continuing medical education, and numerous other services, geared towards "making a physician's practice click."
Founded in 1995, Medsite has forged hundreds of strategic partnerships and alliances with industry-leading hospitals, medical schools, associations and other healthcare companies. Medsite's customers include physicians, residents, nurses, medical students, physician assistants and pharmaceutical companies.
This release and prior releases are available on the KCSA Public Relations Worldwide Web site at www.kcsa.com
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