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Non-Tech : Zany Brainy -- Ignore unavailable to you. Want to Upgrade?

To: DEER HUNTER who wrote (431)	12/3/1999 12:02:00 AM
From: Tradelite	Read Replies (3) \| Respond to of 485

Deer Hunter: Still waiting to replenish my supply of ZANY shares....price is in a downtrend....bottom is near, I'm sure....have a feeling this company will outshine others when the results are finally tallied after the holiday season. ETYS might do well in terms of sales, but will put itself in heavy advertising debt to attract its customers. By contrast, ZANY will just make money. Toys R Us seems to have "problems du jour" and a continuing string of negative publicity. On the other hand, the Washington Post carried a photo a few days ago of a Maryland county executive presenting a ZANY store with a "seal of approval" for selling safe toys. I wouldn't invest my entire life savings in ZANY shares (or in any retail stock, for that matter), but it is an attractive company with a good concept and good exposure. Unless you are just a daytrader, you must accept volatility in stocks as part of the game--they go down...they go up, and ZANY goes down a whole lot less than some other stocks! I'd hold onto my shares and see what happens. If you're not happy with the stock, then sell and ease your mind.