Media Metrix Finds That Traffic to Toy Web Sites Nearly Doubles During Thanksgiving Week This Year Versus Last Year
NEW YORK--(BUSINESS WIRE)--December 3, 1999--
Media Metrix Releases the First Year-To-Year Comparisons for
Holiday Shopping: "Bricks and Mortar" Web sites increase 45 percent
and Toy Web sites increase 99 percent from year to year
Media Metrix (NASDAQ: MMXI) today released the first year-to-year
comparisons of e-commerce site traffic, showing a 99 percent increase
in traffic to toy Web sites, a 45 percent increase to "bricks and
mortar" sites and a 28 percent overall increase in the top 10 sites
during the week of Thanksgiving this year versus last year.
Toy sites, in particular, were heavily trafficked during the week
of Thanksgiving. Toysrus.com led the pack, surpassing Etoys.com as one
of the first bricks and mortar sites to overcome a pure-play Internet
competitor.
Top 5 Toy Sites for Week-ending November 28, 1999
with year-ago comparisons
THIS YEAR LAST YEAR % DIFFERENCE
Unique Visitors (000s) Unique Visitors (000s)
----------------------------------------------------------------------
Week ending 11/ 28/99 Week ending 11/29/98
1 Toysrus.com 1,591 350 355%
----------------------------------------------------------------------
2 Etoys.com 1,386 909 52%
----------------------------------------------------------------------
3 Kbkids.com 577 N/A N/A
4 Toytime.com 302 N/A N/A
5 Familywonder.com 190 N/A N/A
Bricks and mortar sites have also increased significantly from
year-to-year (45 percent), with Toysrus.com surpassing
Barnesandnoble.com, the leading bricks and mortar site last year.
Top 5 "Bricks and Mortar" Sites for Week-ending November 28, 1999
with year-ago comparisons
THIS YEAR LAST YEAR % DIFFERENCE
Unique Visitors (000s) Unique Visitors (000s)
----------------------------------------------------------------------
Week ending 11/ 28/99 Week ending 11/29/98
1 Toysrus.com 1,591 350 355%
----------------------------------------------------------------------
2 Vitaminshoppe.com 1,191 N/A N/A
3 Barnesandnoble.com 1,169 1,151 2%
----------------------------------------------------------------------
4 Kbkids.com 577 N/A N/A
5 Jcpenney.com 381 128 198%
----------------------------------------------------------------------
Overall, traffic to the top 10 e-commerce sites for the week of
Thanksgiving this year was 28 percent greater than traffic to last
year's top 10 e-commerce sites for the same period. Maintaining their
position as e-commerce leaders, Amazon.com and Ebay.com remain in the
Number One and Two spots year over year.
Top 10 E-Commerce Sites Week-ending Nov. 28 '99
with year-ago comparisons
THIS YEAR LAST YEAR % DIFFERENCE
Unique Visitors (000s) Unique Visitors (000s)
----------------------------------------------------------------------
Week ending 11/ 28/99 Week ending 11/29/98
1 Amazon.com 4,163 2,941 42%
----------------------------------------------------------------------
2 Ebay.com 3,499 2,172 61%
----------------------------------------------------------------------
3 Toysrus.com 1,591 350 355%
----------------------------------------------------------------------
4 Etoys.com 1,386 909 52%
----------------------------------------------------------------------
5 Cdnow.com 1,246 1,159 8%
----------------------------------------------------------------------
6 Vitaminshoppe.com 1,191 N/A N/A
7 Barnesandnoble.com 1,169 1,151 2%
----------------------------------------------------------------------
8 Buy.com 1,106 265 317%
----------------------------------------------------------------------
9 Expedia 962 712 35%
----------------------------------------------------------------------
10 Shopping.Yahoo.com 929 525 77%
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*T
Definition of Unique Visitors: The actual number of total users
who visited the reported Web site or online property at least once in
the given month. All Unique Visitors are unduplicated (only counted
once) and are in thousands.
About Media Metrix
Media Metrix, Inc., the leader and pioneer in Internet and
Digital Media measurement, is the industry's source for the most
comprehensive, reliable, and timely audience ratings, e-commerce,
advertising and technology measurement services. Through its
acquisition of AdRelevance, an innovator in Internet advertising
measurement, Media Metrix has expanded its product offering to include
comprehensive data on where, when, how and how much Web marketers and
their competition are advertising online.
Media Metrix provides leading advertising agencies, new and
traditional media companies, e-commerce marketers, financial services
companies and technology companies with comprehensive coverage of all
Digital Media (including more than 21,000 Web sites and online
properties). Media Metrix utilizes its patented metering methodology
to measure actual Internet and Digital Media audience usage behavior
in real-time - click by click, page by page, minute by minute. Media
Metrix offers monthly, weekly, and daily data collection and
reporting, and a sample of more than 50,000 people under measurement
in the United States. Media Metrix has worldwide operations in the
U.K, France, Germany and Australia. For more information about Media
Metrix, please visit: www.mediametrix.com.
CONTACT:
Michelle Beilsmith
Media Metrix, Inc.
212-515-8737
mbeilsmith@mmxi.com
or
Max Kalehoff
Burson-Marstellar
212-614-4055
max-kalehoff@bm.com |
